CHICAGO, IL – July 28th, 2026 – Red Star Outdoor has unveiled its newest billboard acquisition, and you can’t miss it. A new pair of eyes now watches over the congested Ontario & LaSalle intersection below the iconic 640 N. LaSalle building, where a towering figure peers over the edge with a playful “I see you” message.
The wallscape stretches an entire city block and is visible from several blocks away in each direction. At 158 feet wide, it is the Widest Outdoor Wallscape in the Midwest and one of the largest units by square footage in Chicago. Red Star Outdoor has dubbed the unit “The Ontario Runway,” both for its extreme length and its position on Ontario St., one of Chicago’s busiest roads and a direct route to the Kennedy Expressway on-ramp.
The concept was designed by Red Star Outdoor Marketing Coordinator Owen Miller, who said the campaign was intended to highlight the extraordinary scale of the new asset. “It can be difficult to grasp the scale of billboards when you’re viewing them from far away,” explained Owen Miller, “So to emphasize that this is an absolutely gigantic unit, we decided to display a literal giant, watching over the intersection. For reference, if the person displayed on the wallscape were fully standing up, they’d be about 700 feet tall, which is roughly half the height of the Sears (Willis) Tower.”
Positioned along Ontario Street, a primary gateway connecting River North to the Kennedy Expressway, The Ontario Runway occupies one of Chicago’s highest-visibility advertising corridors. The location captures a continuous flow of commuters, rideshare traffic, tourists, and pedestrians, providing advertisers with exceptional exposure in one of the city’s most competitive out-of-home markets.
As audiences become increasingly fragmented across digital channels, large-format outdoor advertising continues to offer brands something few other media can: uninterrupted, unavoidable visibility at a truly monumental scale.
Red Star Outdoor is a Chicago-based out-of-home advertising company specializing in premium large-format wallscapes and bulletins across the city’s most high-traffic neighborhoods, including River North, the Gold Coast, Lincoln Park, Wrigleyville, the West Loop, and beyond. With a curated portfolio of fully illuminated, 24/7 inventory positioned along key commuter corridors, expressway ramps, and entertainment districts, Red Star delivers dominant, unavoidable brand presence in the heart of one of America’s most dynamic cities.
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