Month: April 2020

Broadsign on the impact of Covid-19 on Digital Out of Home in China and Australia

Broadsign interviewed staff members in China and Australia about the impact of covid-19 on digital out of home.  We’re running the responses below.     We are living in unprecedented times as the novel coronavirus COVID-19 has rapidly spread around the world, and the global population navigates a new normal, many […]

Inrix Reports Traffic is 54% of Normal

Inrix reports that national wide passenger travel for the week ended April 17 has stabilized at 54% of normal versus pre-covid 19 periods.  Here’s the chart. Source: Inrix US National Traffic Volume Synopsis Issue #5 (April 11-17, 2020) Long haul trucking is down 13% from pre-covid periods. Local area commercial […]

Lamar Converting Vinyl to Personal Protective Equipment

Baton Rouge, LA – April 16, 2020 – Lamar Advertising Company (Nasdaq: LAMR) today announced that the company is supplying vinyl billboard material for conversion into personal protective equipment (PPE) for immediate use by healthcare workers caring for COVID-19 patients at medical facilities across Louisiana. Lamar has joined forces with […]

Meet Toni Short, Piper Wirth and Bobby Gorczakowski of the Geopath Futures Council.

Last year Geopath formed a futures council to help Geopath and the out of home industry prepare for the future.  In December 2019 Insider interviewed 4 members of the council: Scott Fiaschetti, Gina Stratford, Matthew Noll and Mike Buongiovanni).  Today Insider talks with  three more council members: Toni Short, Piper […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Boerne, Brookshire, Bulverde, Brazoria, Caldwell, Canyon Lake, Central […]

Nancy Fletcher to Join Lamar Board

Nancy Fletcher, President and CEO Emeritus of the OAAA has been nominated to join Lamar Advertising’s Board of Directors.   Some other things Insider noted in Lamar’s proxy statement which was released Friday. Lamar’s Board Will Have More Women and Fewer Insiders Women will account for 33% of 3 of Lamar’s […]

One Last PETA versus Lamar Comment

If you had not noticed his comment last week, Grey Vick of Grey Outdoor showed  his marketing prowess after reading our two articles on PETA’s purchase of Lamar stock for the purpose of attempting to overturn Lamar’s corporate policy of blocking all PETA ads.  Here is Grey’s comment: Why even […]

Shoutouts to Penneco, View Outdoor, Bullfrog Outdoor and LMR

Penneco is urging consumers to buy local. View Outdoor is reminding consumers that businesses do carry out. Bullfrog Outdoor is encouraging people to support local businesses and thanking first responders. LMR Digital in Gonzales Louisiana is advertising local restaurants which are open on two digital billboards.   [wpforms id=”9787″] Paid […]

IBOUSA: Location Traffic Metrics Request For Proposal

ABOUT IBOUSA Our network of media owners emerged a few decades ago and combined efforts with common ties as Independent Billboard Operators (IBO), mostly from smaller rural and suburban markets.  Challenged by our size and access to resources, contacts and ideas, we created an organization whereby we helped each other […]

Piccadilly Lights Spotlights Hero Tom Moore

London, UK: The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am today (Saturday, April 18), an hourly salute to […]