The respected Consumer Reports has published a post on the use of data. You may be asked about it. Insider makes these observations: Respect for privacy is important; our use of data is anonymized. Our goal is to match messages to audiences while respecting privacy. Learn more about privacy and […]
DANVILLE, Ill. — (November 21, 2019) — The last of 59 truckloads of digital signage modules left the manufacturing facility at Watchfire Signs in Danville, Ill. recently, closing out the chapter on the renovation of the world’s largest single video screen, Fremont Street Experience in Las Vegas. Watchfire Signs, selected last year for […]
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), announced today that U.S. airports will now have online access to their advertising program’s performance data via Clear Channel Airports’ new cloud-based reporting web app. The innovative web app, […]
Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards and wallscapes in major US cities. The company was started in 2013 and is owned by Brad Berkley, Eric Niemeyer and SunTx Capital Partners which has allocated […]
Allison Outdoor has 1,270 out of home faces and 29 digital billboards deployed across North Carolina and Georgia. Insider asked Allison’s President Claude Dicks to talk about digital billboards. You’ve got 29 digital billboards. How do you decide to install or convert a digital? We look at a couple criteria. […]
Inglewood is one of the few cities to permit full motion digital billboards. NBC Los Angeles did a piece about them. Scenic America complains about safety. WOW Media’s Scott Krantz and city of Englewood sources say that accidents have declined in intersections near signs which show full motion video and […]
OAAA Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. Visible, […]
Company: Billboards for Education Headquarters: 9301 Ocoee St., #138, Ooltewah TN Market: Tennessee Phone: 423.242.3695 Email: matt@billboardsforeducation.com Billboards for Education was created to give hope and support to local educators who struggle with an ever-present lack of classroom resources. The Company donates 10% of every dollar, from every billboard ad, to […]
OUTFRONT’s November 2019 Investor Presentation estimates that 125 independent out of home companies account for 35% of the total US out of home market. Not sure where the 125 independent out of home company figure comes from. Perhaps represents just the largest independents. Insider thinks there are 600-1,000 independent out […]
This Newman Signs artwork for North Dakota State University caught Insider’s eye. An 18′ extension of a basketball player hangs off the 14′ by 48′ face. It’s the largest extension that Newman has ever produced. Insider talked with Newman Signs Operations Manager Jim England about the project. Where did […]
