On yesterday’s Billboard Insider Podcast Pat O’Donnell talked about YESCO’s use of Blip, the automated out of home sales platform. You’ve got something like 46 digital billboards and are using Blip to sell digital space. Talk about YESCO’s partnership with Blip. For disclosure purposes, Dave, we are a very minor […]
The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]
Did you know: Boise was crowned the number one “Adventure City” in the United States by National Geographic Bike Magazine named Boise as the top mountain biking town in the entire country. This week’s Geopath Market Spotlight focuses on the Boise, Idaho DMA. Infographics for the top DMAs […]
Company: Bass Ltd. Headquarters: 5725 Hwy 90 East, Broussard, LA 70518 Market: South Louisiana Phone: 337.981.1189 BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier. Insider caught up with Beau Sonnier for a conversation about the business. What’s new at the Company since we last talked? […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
A huge thank you to all the Billboard Insider readers who are running DonorforDad.com copy to help Formetco’s Todd Heller find a kidney donor. Insider hears the campaign has been posted on over 200 faces. Barrett Outdoor on I-95 near New Haven Connecticut Adams Outdoor Digitals in Michigan 94 […]
An OAAA Special Report Global ad investment will grow 6 percent to $656 billion in 2020, according to a forecast by market research firm WARC. Internet formats will account for over half of global ad revenue, led by Amazon, Facebook, and Google. Global ad investment will grow 6 percent to $656 […]
OBIE Awards Now Open for Submission October 28, 2019 (New York, NY) — The Out of Home Advertising Association of America (OAAA) has announced the jury for its 2020 OBIE Awards program. Joe Maglio, CEO of McKinney, will serve as chief judge on a jury of seven advertising and creative executives, who will determine which […]
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barrett is the company’s President. Barrett is a member […]
Insider recently talked with Haleigh Powell Director of Client relations at Huntington Outdoor about what it’s like to work for an independent out of home company. Haleigh what’s it like working for an independent out of home company. I work with my family in the OOH industry. Combining passion and […]
