Last week Insider wrote about a performance based marketing trial which the out of home platform Adquick conducted in Los Angeles for food ordering app Ritual. Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? We’ve tested a variety of calls to […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
Company: Waverly Media Market: Florida Headquarters: 4188 Dairy Ct, Suite D, Port Orange, Florida 32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement
Insider loves to hear from readers. You help us make the publication better. Several of you encouraged us to consolidate multiple emails into a single email for the newsletter. Others suggested we should ease up on weekend posts so you can take a break. We’ve written stories on sales commissions, […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Out of home is cheaper than other media. Look at this chart which PJ Solomon calculates ad CPM’s (cost per thousand ad impressions) for different media. Only mobile display or online display are cheaper than out of home. TV, Newspapers, Magazines, Podcasts, Video are more expensive. Radio costs about as […]
Shortly after Insider posted the press release on Lightking’s announced second largest high school video scoreboard, we heard the following from Jeff Anderson at VCRNOW. “Last summer we installed Brownsville ISD Scoreboard which is 33′ 7 1/8″ x 65′ 1 1/8″ video screen only. The previous summer we installed PSJA […]
House Bill 645 has passed the North Carolina Senate with some changes and now goes back to the House for concurrence. If the House concurs the Bill will go to the Governor for approval. Looks to Insider like the Bill makes some common sense changes to North Carolina’s billboard statutes […]
The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies within an available budget. Eligibility Paid advertising campaigns displayed on OOH displays at some point between July 1, 2018 and June 30, 2019. Identical advertisements displayed during the previous year but […]
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]
