By Michael Wright, Billboard Attorney. Everyone knows that the Supreme Court’s decision in Metromedia, Inc. v. City of San Diego (1981) is the leading case on sign regulation. For 38 years, courts have followed Metromedia’s four-justice plurality opinion in upholding laws that selectively ban offsite commercial signs. But the 4-2-3 […]
Month: July 2019
Geopath Market Spotlight: Columbus, GA
Did you know: The Battle of Columbus, Georgia (April 16, 1865) was the last battle fo the American Civil war. The inventor of Coca-cola, Dr. John Stith Pemberton, was wounded in the battle of Columbus, Georgia. This week’s Geopath Market Spotlight focuses on the Columbus, Georgia DMA. Infographics for the […]
Company of the Day: Triad Outdoor
Company: Triad Outdoor Markets: North Carolina. Headquarters: 141 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Email: dhill@triadinvestmentco.com Triad Investment Company is a family owned North Carolina Corporation located in Greensboro, North Carolina. Triad has been in a commercial real estate brokerage and development firm in the Piedmont-Triad area of North Carolina […]
12 Questions To Ask During a Sales Call
By Neil Bell, Owner, New South Outdoor When I began in this business, I was fortunate to receive great training from my employer and that early instruction has served me well throughout my career. The most important lesson, by far, was how to conduct an effective sales call. Billboard Insider […]
My Turn: Must-Know News on OOH from OAAA
By Nancy Fletcher OAAA President and CEO As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. OAAA’s new leader Soon the OAAA Search Committee plans to make […]
Nashville’s Blackbird Media Buys Iconic Atlanta Billboard
ATLANTA – A Tennessee media company recognized for best-in-market, large format outdoor signage has purchased Atlanta’s most iconic billboard. Blackbird Media today announced the acquisition of the Centennial Olympic Park spectacular billboard, a legacy property of Boardworks Outdoor Advertising Company, Inc. of Atlanta. Terms of the deal were not […]
Company of the Day – Trident Outdoor
Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown. Trident owns and operates 34 faces in eastern North Carolina. The two owner/operators have a combined 30 years of experience in the […]
Sean Reilly on Lamar’s Corporate Culture
On this week’s Billboard Insider podcast Lamar CEO Sean Reilly talks about the search for a new OAAA CEO, Lamar’s corporate culture, sustainability, programmatic out of home, Landmark Infrastructure, tariffs and what keeps him awake nights. You head the OAAA committee which is searching for a replacement for Nancy Fletcher. […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Programmatic Campaign to Legalize Lemonade Stands
As we officially enter summertime, kids around the country are putting their best entrepreneurial foot forward to set up their lemonade stands and make a few extra bucks for their piggy banks. But did you know that operating a lemonade stand on city streets is actually only legal in 15 […]