Month: June 2019

New York State Attempting to Outlaw Floating Billboards

Insider reported in March on a  Brooklyn Daily Eagle report that two city council members had introduced a bill slapping Ballyhoo Media with a $100,000 fine for operating a 20′ by 60′ double sided digital billboard on New York waterways.  Mayor de Blasio further announced that New York City had […]

Company of the Day: TN Valley Media

Company: Tennessee Valley Media Outdoor Markets: Alabama, Tennessee Address: 201 1st Ave SE, Decatur, AL  35601 Phone: 256-260-2215 Email: Angela.Elsea@tvmOutdoor.com The company operates 108 billboard faces in Northern Alabama and southern Tennessee in the following communities: Decatur Shoals Athens Madison/Huntsville Somerville South Pittsburgh The company was established as a division […]

Out of the Office: Grey Vick

Grey Vick, owner of Grey Outdoor is an avid surfer.  This picture was taken at Wrightsville Beach, North Carolina.   Insider asked Vick if he’s ever seen a shark and he said this: “I have seen sharks the the water a few times but mostly they just hang out under your […]

Billboard Insider Classifieds June 22, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Digital Out of Home: The Key to Marketing to Gen Z

By Ran Ben-Yair, CEO and Co-founder of Ubimo. The advertising industry as a whole is on the verge of a seismic shift. After two decades of learning about and acclimating to the shopping habits of Millennials, they’re being supplanted by the ascending Generation Z, the first generation of true digital […]

Pass It On!

One of the many things Insider loves about OOH is our commitment to doing good in our communities and the world. One of the groups that operators work with is The Foundation for a Better Life and their PassItOn.com out of home campaigns. Insider had the opportunity to interview Gary Dixon, President […]

Lamar Buys Delaware Outdoor Assets

Insider found this linked in post announcing Lamar Advertising’s purchase of a majority of the assets of Delaware Outdoor Advertising.  Max Drachman of Kalil and Co was the broker. This acquisition follows on Lamar’s purchase of Philadelphia out of home advertising company Steen Outdoor in August 2017. [wpforms id=”9787″] Paid […]

Geopath Adds Shimkus and Slater to Board

New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is […]

Wayne Johnston Celebrates 50 Years as a Bill Poster

After 49 years of service, Wayne Johnston recently retired from Media Resources.  Wayne started with Media Resources in 1969 as a bill poster. He said he liked the job “because of the freedom”. Once you leave the shop “you’re on your own.” Wayne wasn’t always alone though. For some reason […]

Why the Next Wave of Digital Billboard Ads Will Be Automated

EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated.   A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]