Last week the OAAA announced that US out of home revenues increased 1.1% in the third quarter of 2023. A look behind the numbers finds that three out of home sectors grew and one declined. Roadside billboards which account for almost three quarters of the US market, grew 0.9% in […]
Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago November 16, 2023 (Washington, D.C.) – Out of home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion, based on the […]
It’s Your Moment to Shine The only thing better than being part of OOH history at the OBIE Awards is submitting an entry at a discounted price. You can take advantage of our early entry pricing now through Friday, December 22, so go dig through this year’s campaigns and […]
From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 2024 OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: showcasing the most innovative and impactful campaigns […]
OAAA CEO, Anna Bager was interviewed last week by Street Fight. You can read the entire article on this Street Fight Link, but Billboard Insider wanted to share a few excerpts from the article How has the OAAA changed since its founding in 1891? The association was formed as the […]
Insider heard that the OAAA had recently expanded their Independent Media Company Advisory Group. We were pleased to learn from Mike Hershey at OAAA that Diana Stevenson, CEO of Grace Outdoor, will be leading the group and the initiative. We reached out to both Mike and Diana to learn more […]
Michael Galasso of Robbins Kelly Patterson and Tucker talked about regulatory and permit issues that the recent IBO show. Galasso practices out of home law in Ohio, Kentucky and Indiana. Here are some excerpts from his talk. Getting into out of home I did litigation work. I was assigned to Norton Outdoor […]
The US out of home industry grew 2% during the second quarter of 2023 according the the OAAA. Here’s the data by out of home sector. Transit grew 6%. Roadside billboards grew 2%. Street furniture declined 1%. Digital place based declined by 1%. Remote work is impacting street furniture and […]
OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising […]
WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]
