Neil Bell Says Art Sells on Digital Billboards

This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties.   Neil’s previous articles were Getting the Most out of a Digital Billboard Ad and Digital Billboards Make the The Pie Bigger. By Neil Bell, owner, New South Outdoor. Selling advertising space is, in practice, selling an intangible.  The deliverable is […]

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