Post Tagged with: "Nancy Fletcher"

Nancy Fletcher Speech at LookOut2017

It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry is in excellent shape. In 2016 industry revenue hit an all-time high of 7.6 billion dollars. OOH has grown in every one of the last 28 quarters. Every segment of […]

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Douglas Watts on why OOH is entering a golden age.

Douglas Watts is President of Urban Media Group.  He acted as a brand officer for the OAAA in the lat 80’s and early 90’s.    Here’s a recent email he sent to the OAAA CEO Nancy Fletcher talking about how media has changed and why he thinks out of home is at the beginning of a golden age.  Insider thanks Nancy Fletcher and the OAAA for permission to publish. “Nancy, It occurred to me after our Twitter exchange the rather remarkable transformation […]

by billboardinsider· · 1 comment · Business

What Out of Home Executives Are Saying

  By Nancy Fletcher, President, OAAA Thank you, OAAA principals, for sharing your honest thoughts with senior staff, in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. This valuable input, via one-on-one interviews: Helps guide OAAA Elicits great ideas (along with constructive criticism) Inoculates against the enemies of trade associations: distance and assumption about what’s important. Ten Points from OOH Media Company Principals 1. Protecting […]

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Nancy Fletcher on the benefits of out of home advertising.

By Nancy Fletcher, President, Outdoor Advertising Association of America. A new report from Deloitte – saying advertising boosts the economy – includes a powerful “kicker” about the benefits of out of home (OOH) advertising. First, the big picture. Deloitte says every euro spent on advertising generates a seven-fold boost to GDP (Gross Domestic Product) in Europe. Keep reading. Deloitte goes on to say: “Outdoor advertising provides additional civic benefits in the form of an improved urban environment . . . […]

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In 2017 OOH will do well and do good.

By Nancy Fletcher, OAAA President and CEO. Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year. In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because: Advertisers covet audiences outside the home OOH is renowned for its ability to build […]

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Nancy Fletcher’s 25 Year Perspective

By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 years (scroll down for full list). From then till now, working together, we’ve made real progress: Advertising revenue reports used to put our medium in the “other” category, if it […]

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Nancy Fletcher On 25 Years at OAAA

In the outdoor business all roads lead to Nancy Fletcher.  She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law.  She was President and General Manager of Naegele’s Twin Cities market before joining OAAA. Nancy, how did you happen to enter the outdoor business? I was honored to work for R.O. Naegele, […]

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