Post Tagged with: "digital signs"

St John County, Florida Considers Digital Signs

StAugustine.com reports the St Johns County, Florida Planning and Zoning Agency is considering changes to Land Development Code to permit a two year test of digital billboards.  The regulations will: Require an 8 second flip Limit digital signs to industrial and commercially zoned areas adjacent to I-95. Require the removal of 4-5 static faces for every digital face installed. Permit digital billboards installed during the two year window to remain after the program ends. Revise the County’s code to comply […]

by billboardinsider· · 0 comments · Regulations

LED versus Static: Why Digital Billboards

By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually notice and absorb your message? What is the difference between the billboard your ad is on from […]

by billboardinsider· · 2 comments · Digital Signs

Grand Junction CO Approves New Sign Rules… More To Come

As a follow up to our post in December, The Grand Junction, Colorado city council this week, approved new regulations for signs in the city related to content neutrality. Outdoor Advertising signs were not included under this ordinance but stay under the existing regulations. Proposed ordinance issues related to electronic digital signs and non-conforming signs will be addressed at the March 2017 city council meeting to allow more study on the issues. Mark Gamble with Colorado West Outdoor has been […]

by John Weller· · 0 comments · Regulations

Watchfire RSS Feed Updates Billboards and Signs With Super Bowl Scores

DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5. “The biggest game of the football season always attracts a lot of attention. We believe that using RSS feeds for […]

by billboardinsider· · 0 comments · Digital Signs

OOH Media Is Not Your Parent’s Split Level Ranch

By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month.  No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no geo-fencing and certainly no digital. Just a big board with Daily Effective Circulation (DEC) numbers, provided mostly from state/county road data updated yearly. Boring, but effective. Good copy on a […]

by billboardinsider· · 0 comments · Digital Signs

Watchfire on Photographing Digital Signs

By Watchfire Signs Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling and blurry content that doesn’t represent what shows on the display.  Before we get to the technical aspects of photographing LED signs, here are some simple tips to get you […]

by billboardinsider· · 0 comments · Digital Signs

LED National Announces Digital Sign Launch

The start of the new year has brought the announcement of the launch of LED National with aspirations to fill what they see as a void in the LED sign and lighting industry.  LED National has launched the first of its three divisions which is the LED signage and digital billboard advertising division.  Insider had the opportunity to interview Emanuel Cacuci, CEO of LED National. Emanuel, the announcement was something of a surprise to the industry. What is the back […]

by John Weller· · 0 comments · Digital Signs

9 Questions To Ask Before You Buy Digital Signage

By Evan H Fisher They’re everywhere… digital screen providers that promise you the world, then can’t deliver the dynamic integrations you asked for. You need to know what to look for, before you make a very time-consuming, headache-inducing, and probably very expensive mistake. How long have you been in business, and what references do you have? This is the most important question. Any digital signage vendor without an adequate track record and history of successful installations should immediately raise red […]

by billboardinsider· · 0 comments · Digital Signs

Now That’s a Lot of Steel!

Last week Insider visited the Selective Structures plant in Athens Tennessee.  Selective was working on a new structure to support a 40′ by 48′ digital billboard which will be installed at the new SunTrust Ballpark in Atlanta. The base pipe is 8 feet in diameter.  The torsion bar is 30″ in diameter.  The digital billboard will be used for onsite and commercial advertising at the new ballpark.  Insider will run an article and pictures once the sign is installed.       […]

by billboardinsider· · 0 comments · Digital Signs

College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues

  18 bowl games receiving Daktronics event support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through the championship at recently updated Raymond James Stadium on January 9. Of those games, 18 are receiving event support services from Daktronics with service specialists on hand to ensure all equipment is […]

by John Weller· · 0 comments · Digital Signs