Post Tagged with: "digital signs"

Everett MA Looking At Digital Conversions

While Everett, MA has a 1991 sign ordinance in place preventing building of new billboards.  Existing boards can request a conversion or rebuild of a structure to the Zoning Board of Appeals.  With the advent of digital technology the city is considering what their response will be to an increasing number of digital conversion requests. The Everett Independent reports that the city’s first digital conversion was approved in 2015 and they now have two more requests to consider this week. A […]

by John Weller· · 0 comments · Regulations

Watchfire Signs Unveils New FCC Emissions Guarantee

DANVILLE, IL–(Marketwired – May 15, 2017) – Following recent allegations of widespread and significant electromagnetic interference in the United States from imported digital signs and billboards, Danville, Ill.-based Watchfire Signs announced an FCC Emissions Guarantee for all its LED signs and digital billboards. The Watchfire FCC Emissions Guarantee states that any Watchfire product with a documented claim of electromagnetic interference will be remedied or the company will issue a refund to the buyer. “All sign models engineered and manufactured by […]

by John Weller· · 0 comments · Digital Signs

Darrin Friskney on Digital Billboards and FCC Emmission Limits

Watchfire has published a white paper alleging that Asian manufactured LED signs and digital billboards are emitting electromagnetic interference at levels that dramatically surpass FCC limits.  Insider asked Watchfire Vice President Darrin Friskney about the issue. What are the FCC emission limits for digital signs and why are they important? LED signs generally fall under the emissions limits set forth in FCC Part 15 for Class A devices. When an LED sign exceeds emission levels, the electromagnetic noise the sign […]

by billboardinsider· · Comments are Disabled · Uncategorized

Vendor Profile: Fliphound

This is the fourth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick, and ADstruc. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Broadsign, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.   Company:  Fliphound, LLC Headquarters: 216 N Mosley St. #200, Wichita, KS  67202 Phone:  316-854-8668 Email: Fliphound operates […]

by billboardinsider· · Comments are Disabled · Digital Signs

Clear Channel pulls proposal in St. John’s County

Insider has previously reported on a proposed two year pilot program to test digital billboards in St. John’s County. reported yesterday that Clear Channel withdrew its bid for the digital billboards program along Interstate 95. The County Administrator indicated that Clear Channel determined it would be a “better strategy” to drop back, address the community’s concerns, refine its proposal and, perhaps, bring it back for consideration “at some point in the future yet to be determined.” County staff had recommended […]

by John Weller· · Comments are Disabled · Digital Signs

St John County, Florida Considers Digital Signs reports the St Johns County, Florida Planning and Zoning Agency is considering changes to Land Development Code to permit a two year test of digital billboards.  The regulations will: Require an 8 second flip Limit digital signs to industrial and commercially zoned areas adjacent to I-95. Require the removal of 4-5 static faces for every digital face installed. Permit digital billboards installed during the two year window to remain after the program ends. Revise the County’s code to comply […]

by billboardinsider· · Comments are Disabled · Regulations

LED versus Static: Why Digital Billboards

By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually notice and absorb your message? What is the difference between the billboard your ad is on from […]

by billboardinsider· · 2 comments · Digital Signs

Grand Junction CO Approves New Sign Rules… More To Come

As a follow up to our post in December, The Grand Junction, Colorado city council this week, approved new regulations for signs in the city related to content neutrality. Outdoor Advertising signs were not included under this ordinance but stay under the existing regulations. Proposed ordinance issues related to electronic digital signs and non-conforming signs will be addressed at the March 2017 city council meeting to allow more study on the issues. Mark Gamble with Colorado West Outdoor has been […]

by John Weller· · Comments are Disabled · Regulations

Watchfire RSS Feed Updates Billboards and Signs With Super Bowl Scores

DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5. “The biggest game of the football season always attracts a lot of attention. We believe that using RSS feeds for […]

by billboardinsider· · Comments are Disabled · Digital Signs

OOH Media Is Not Your Parent’s Split Level Ranch

By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month.  No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no geo-fencing and certainly no digital. Just a big board with Daily Effective Circulation (DEC) numbers, provided mostly from state/county road data updated yearly. Boring, but effective. Good copy on a […]

by billboardinsider· · Comments are Disabled · Digital Signs