Other News

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: MAD Outdoor

Company: MAD Outdoor Address:  Illinois Phone: 708-784-0886 MAD Outdoor operates 28 billboard locations around the suburbs of Chicago.  Mark Hirtzer is the company’s owner.  He founded MAD Outdoor in 1999.  David Malay is President.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

We Have Soft Back Copies! The Ultimate Out of Home Sales Guide

Our latest order of  soft backs of The Ultimate OOH Sales Guide is in!  If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will get you on the list when our next order comes in: Your Name Company Name […]

Billboard Insider Classifieds April 20, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

In Their Words – OOH Executives Talk About OOH

  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]

OOH Sales: Natural Talent is Irrelevant to Great Success

 “If you want to do something, you find a way.  If you don’t want to do something, you find an excuse.” –Dawn Bauer The secret to “finding a way”? Painful/Demanding practice and hard work.  As OOH sales professionals we should all be regularly committed to finding new business.  However, most […]

Pearl Media Adds Miami Digitals

Montclair, New Jersey (April 17, 2024) – Pearl Media, known for activating and driving brand participation at some of the country’s highest-profile, mixed-use developments, has successfully expanded the digital media footprint at Brickell City Centre in Miami, FL. Developed by Swire Properties, Brickell City Center (BCC) is Miami’s premier retail […]

EARTHDAY.ORG Partners With OAAA

Partnership Bring Awareness To The Dangers Of Plastics To Human Health  WASHINGTON, April 18, 2024 /PRNewswire/ — EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry,  for the sixth year in a […]

Company of the Day: LMR Digital

Company: LMR Digital Markets:  Gonzales, Louisiana Address: 322 S Airplane Hwy, Gonzales, Louisiana, 70737 Email: lmrdigital@eatel.net Phone: 225-445-3614 LMR Digital operates a two-sided 14′ by 48′ digital billboard on Airplane Highway in Gonzales, Louisiana. Denise Crifasi tells Billboard Insider that during covid the company put Bible verses with messages of hope on the billboards […]