Digital Signs

Watchfire RSS Feed updates billboards during NCAA b-ball tournament

DANVILLE, Ill. – (March 14, 2017) – The focus of collegiate basketball will be on the brackets for the annual college basketball tournament. Owners of Watchfire digital billboards can download free widgets to integrate basketball scores throughout the tournament beginning March 14, 2017. “School spirit is at an all-time high each year during the college basketball spring tournament. RSS feeds with real-time score updates are an exciting way to showcase all the bracket busting upsets and help Watchfire’s customers draw additional interest […]

by billboardinsider· · Comments are Disabled · Digital Signs

Daktronics Releases Latest Billboard Technology

BROOKINGS, S.D., March 13, 2017 (GLOBE NEWSWIRE) — Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, releases the DB-6400, the latest addition to their DB-6000 digital billboard series. This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee. “We understand that outdoor companies have a number of business drivers, but when it comes to digital billboard technology there are two that highly impact […]

by billboardinsider· · Comments are Disabled · Digital Signs

OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System

NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December. Andy Sriubas, OUTFRONT Media’s Executive Vice President, […]

by John Weller· · Comments are Disabled · Digital Signs

Getting the Most Out of a Digital Billboard Ad

By Neil Bell, Principal, New South Outdoor. 90% of  Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. Local advertisers are not using digital outdoor the right way because we, as operators, are not doing a good job of insisting that they do. I have been guilty of it for the sake of “getting it posted”. I see it on […]

by billboardinsider· · Comments are Disabled · Digital Signs

Digital Billboards Deliver Emergency Info in California

By Ken Klein, EVP Government Affairs, OAAA. Heavy rains caused evacuation of 180,000 people in California in proximity to the Oroville Dam. Donated digital billboards delivered emergency information, as shown here on the Mercury News website: Three digital billboard faces used in the evacuation are owned by Stott Outdoor Advertising based in Chico, CA. “It is quite humbling,” said Jim Moravec of Stott on Feb. 13, “to serve the public good in such a manner.” Thousands noticed this emergency public […]

by billboardinsider· · Comments are Disabled · Digital Signs

LED versus Static: Why Digital Billboards

By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually notice and absorb your message? What is the difference between the billboard your ad is on from […]

by billboardinsider· · 2 comments · Digital Signs

Survey of Media Planners Identifies DOOH For Revenue Growth

NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of television, significant enthusiasm for the use of mobile in conjunction with OOH and the potential offered by programmatic buying. DPB/Digital Out-of-Home (DOOH) Spending on the Rise For the first time […]

by John Weller· · Comments are Disabled · Digital Signs

3 Straightforward Reasons For Audience Measurement

   By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. The “idea” of it all is not new to the industry. What is new are the caliber of technology and solutions companies who are working together to bring analytics to […]

by John Weller· · Comments are Disabled · Digital Signs

Chaz Fuhrman on Digital Billboard Best Sales Practices

Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series.  Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out of home advertisers and operators? The ability to run multiple ads on 1 display.  This will result in increased revenue. Time specific advertising (e.g concert, holiday sales, restaurant promotions). Flexibility […]

by billboardinsider· · Comments are Disabled · Digital Signs

Watchfire RSS Feed Updates Billboards and Signs With Super Bowl Scores

DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5. “The biggest game of the football season always attracts a lot of attention. We believe that using RSS feeds for […]

by billboardinsider· · Comments are Disabled · Digital Signs