Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides […]
It has been almost two years since we wrote about the approval by the Baltimore Planning Commission for a set number of digital signs in the North Harbor area. Southbmore.com is reporting that seven digital have now been installed. Here is the announcement from the Downtown Partnership of Baltimore. In […]
Stockholm, Sweden: Anić Outdoor, which has developed the biggest large format out of home (OOH) network in Croatia, has chosen DoohClick as its ad network management partner. The appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large […]
Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
When Insider heard the news on the proposed Hawaii Billboards in the New Aloha Stadium Entertainment District, we reached out to JPG Media President, Jean-Paul Gedeon. JPG has operated an OOH business in Hawaii for about 20 years and found their niche focusing on Malls, Supermarkets, Drugstore / Pharmacy, Truckside, […]
Stockholm, Sweden: Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail […]
Another big city is considering the benefits of large digital signs. OUTFRONT and the Urban Activation Institute are spearheading an attempt to develop an arts and entertainment district which would include digital signs. San Antonio Report quotes a city staffer as saying that the signs will help activate spaces and […]
24th January 2024, Columbus, OH — DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com. The website helps local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations. Businesses can then plan and […]
Toronto, Ontario – Media Resources, a leading provider of innovative signage and visual communication solutions, is proud to announce the appointment of Davor Stepanovic as Vice-President of Digital Manufacturing. With his extensive experience and expertise in various senior Manufacturing and Leadership roles before joining Media Resources, Davor brings invaluable insights […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four […]
