Digital Signs

Chaz Fuhrman on Digital Billboard Best Sales Practices

Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series.  Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out of home advertisers and operators? The ability to run multiple ads on 1 display.  This will result in increased revenue. Time specific advertising (e.g concert, holiday sales, restaurant promotions). Flexibility […]

by billboardinsider· · 0 comments · Digital Signs

Watchfire RSS Feed Updates Billboards and Signs With Super Bowl Scores

DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5. “The biggest game of the football season always attracts a lot of attention. We believe that using RSS feeds for […]

by billboardinsider· · 0 comments · Digital Signs

Benefits of electronic messaging centers

By Samantha Martinez, Marketing Advisor at LED National We have a sign; why does my business need a message center? Consider for a moment the speed at which traffic passes by the average business. A motorist has only a few seconds to see and comprehend any given sign. For example, on a street with traffic passing at 45 miles per hour, a car that is 500 feet in front of a given sign will have only 7.6 seconds to read […]

by John Weller· · 0 comments · Digital Signs

OOH Media Is Not Your Parent’s Split Level Ranch

By Nick Coston Back in fall of 2001, when I moved from magazine ad sales to OOH sales, I sold 14 x 48 bulletins on I 95 north of Baltimore, for $3,500 per month.  No mobile tech add-ons, no eyes-on weekly impressions, no Radar, no real-time vehicle detection data, no geo-fencing and certainly no digital. Just a big board with Daily Effective Circulation (DEC) numbers, provided mostly from state/county road data updated yearly. Boring, but effective. Good copy on a […]

by billboardinsider· · 0 comments · Digital Signs

Piccadilly Circus Receives Monumental Upgrade

We have previously posted on the Piccadilly Circus project, but this article from Daktronics provides an interesting perspective from the manufacturer. Thanks to Daktronics for their permission to post.   An iconic site, Piccadilly Circus has been shut off for the first time since World War Two. The site that has been receiving updates since its initial installation in 1912 and will soon feature a single display with a 4k resolution. The new video display will offer advertising space as it always […]

by John Weller· · 0 comments · Digital Signs

Auburn, Mass Selectmen approve two digital signs

“I think it’s great for the Auburn Mall, I think it’s great for the town, I think it’s going to be a great thing all around,” – Auburn Selectmen Chairman Kenneth Holstrom quoted in the Telegram after unanimous approval of two, two-sided digital billboards. The Telegram reports that the Auburn Mass selectmen have approved a zoning bylaw amendment to permit the erection of two 2-sided digital signs at the Auburn Mall.  Total Outdoor will construct and operate the signs.  The […]

by billboardinsider· · 0 comments · Digital Signs

GEFT 2, Indy 0

GEFT Outdoor of Indianapolis scored a big win yesterday.  WishTV and the Indianapolis Business Journal  report that Indianapolis will permit GEFT convert two static billboards inside the 465 loop in Indianapolis to digital signs as a litigation settlement.  The city declined GEFT’s request to construct two digital signs in 2015.  GEFT successfully sued Indianapolis for damages because the city’s sign code was unconstitutional under Reed vs Gilbert.  The city decided to grant GEFT permits for two digital signs in order […]

by billboardinsider· · 0 comments · Digital Signs

Watchfire on Photographing Digital Signs

By Watchfire Signs Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling and blurry content that doesn’t represent what shows on the display.  Before we get to the technical aspects of photographing LED signs, here are some simple tips to get you […]

by billboardinsider· · 0 comments · Digital Signs

Vehicle Recognition Campaign for Bermuda Tourism

 Media Agency Group  and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are less than 4 years old. The billboard then delivers a tailored message promoting tourism, e.g.”hello Bermudaful…in the Range Rover” if a late model Range Rover drives by, “hello Bermudaful…in the […]

by billboardinsider· · 0 comments · Digital Signs

LED National Announces Digital Sign Launch

The start of the new year has brought the announcement of the launch of LED National with aspirations to fill what they see as a void in the LED sign and lighting industry.  LED National has launched the first of its three divisions which is the LED signage and digital billboard advertising division.  Insider had the opportunity to interview Emanuel Cacuci, CEO of LED National. Emanuel, the announcement was something of a surprise to the industry. What is the back […]

by John Weller· · 0 comments · Digital Signs