Creative

Markowitz and Brady Discuss Pepsi’s Marketing

Vistar had the pleasure of attending the 2022 Cannes Lions International Festival of Creativity in Cannes, France. The one-of-a-kind event brings together the best and brightest brand marketers, agencies, communicators and more to network, learn and celebrate the work that’s pushing boundaries and disrupting the creative industry for the better. […]

500 Eye Catching Billboard Designs

Jason  Morgan just published Made You Look – 500 Eye-Catching Billboard Design Ideas from the Skies of Los Angeles.  The book features billboards Jason photographed from 2008 to 2021 while publishing Daily Billboard Blog and the Three of a Kind column for Billboard Insider.  The book costs $50 in paperback […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

“See Me Because” Runs in New York and Milwaukee

    New York, NY – Award-winning nonprofit Art Start is proud to announce the launch of their SEE ME BECAUSE public transit campaign, a multi-city initiative providing historically marginalized youth from New York City and Milwaukee with a large-scale platform sparking dialogue around youth identities and self-determination in a […]

Fotofetch Crushes Photography for OOH

A year ago when we launched our platform, we had a few hundred photographers shooting for FotoFetch.  Today, we have over 4,000 photographers shooting photos across North America. As I write this post, I am watching the FotoFetch admin map of photographers, videographers and drone pilots on assignment today.  We […]

How To Improve a Skyline View

Thanks to an Insider reader who passed along this article and video from bringmethenews.com.   Solve, a Minneapolis advertising agency, came up with a clever solution for a  billboard that was blocking the view of the downtown skyline from its office. Seeking an innovative answer to its employees’ views, the company […]

Video on Lamar Support for National Nurses Week

Lamar just finished up a great campaign in which it ran the pictures and names of 2,460 nurses on digital billboards in 130 markets as part of National Nurses Week.  You can watch a video on the project below. [wpforms id=”9787″] Paid Advertisement

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

How to Turn $20 LED Lights into a Million “Dolla” Design

Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets.  That’s this billboard campaign by Durden Outdoor deserves attention.  Sometimes smarts can substitute for money.  Kudos to Bill Durden and Out of Home Creative’s Melody Roberts.   By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]