Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts. Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for […]

by billboardinsider· · Comments are Disabled · Creative

Moving to Canada?

Insider saw this Linkedin post from Jeff Cook, who owns a real estate firm in Charleston.  We are reprinting with his permission.   Moving to Canada? By Jeff Cook | July 20th, 2016 My billboards have always been a huge staple in my success. They’re big, they’re funny, and as some of you say, they can be obnoxious. But they’re memorable and they get my name out there, like Old Woman and the Shoe, Pack Your Bags, and Willy Wonka. As […]

by John Weller· · Comments are Disabled · Creative

Ogilvy on Advertising.

  If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy.  My edition dates to 1985 but the advice is timeless.    Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency.  He was a gifted writer.  In case you need proof, look at the help wanted ad at the end of this article.  Here are Ogilvy’s advertising maxims together with Insider’s thoughts about how they apply to the out-of-home […]

by billboardinsider· · Comments are Disabled · Creative

The Man Who’s Painted 5,000 Billboards

Insider has written before that painted billboards are making a comeback.  There are two firms – Overall Murals and Colossal Media – which specialize in painted billboards.  Atlanta billboard artist Ben Zaricor estimates that he’s painted 5,000 billboards in the course of 15 years.  Insider interviewed Zaricor to learn more about this craft. Ben, how did you get started in the billboard business? My background is in fine arts.  Out of college I went to work in Memphis.  My first […]

by billboardinsider· · Comments are Disabled · Creative

Chick-fil-a Changing Agencies

Billboard Insider shared a recent post about the history of Chick-fil-a advertising and their cow campaign. After more than two decades featuring one of the most recognizable ad campaigns in recent memory, Chick-fil-a has ended its relationship with the agency that created the Chick-fil-a cows. Chick-fil-a has hired McCann Worldgroup and Erich & Kallman to replace The Richards Group, according to Adweek. This week, Chick-fil-A announced its first new breakfast menu item in more than a decade, the Egg White Grill. […]

by John Weller· · Comments are Disabled · Creative

Adams Outdoor 3D Kiss Cow

We saw this post from Adams Outdoor and thought you all might enjoy.       If any of you have other interesting posts, let us know.       Paid Advertisement

by John Weller· · Comments are Disabled · Creative

What is ArtPop?

Insider has previously reported on ArtPop and it’s founder Wendy Hickey.  Outfront Media recently published an interview with Wendy on their web site. Here are some highlights: The concept of ArtPop started while Wendy was serving on the Board of Directors for the Poconos Arts Council. It focused on artists who needed a voice and, from time to time, the availability of billboard space. Originally was very informal but ArtPop became official with Wendy’s move to Charlotte N.C. ArtPop’s mission […]

by John Weller· · Comments are Disabled · Creative

Whiteway outdoor website redesign by Out of Home Creative

Earlier this year, Billboard Insider published five design tips for a great outdoor advertising website. Well, it seems like Melody Roberts at Out of Home Creative must have read our article. Her Atlanta-based design firm recently worked with one of Atlanta’s premier out of home and billboard advertising companies, Whiteway Outdoor Advertising, to redesign their website (whitewayoutdoor.com). You can see the impact of good website design on these before and after pictures of Whiteway’s website. Whiteway Outdoor website before redesign: […]

by billboardinsider· · Comments are Disabled · Creative

The Inside Story of the Grand Rapids Fruits and Veggie Stunt

Outfront Media and Extra Credit Projects recently teamed for an innovative fruits and veggie billboard campaign in Grand Rapids, Michigan.   Insider talked with Rob Jackson, Principal and Creative Director, Extra Credit Projects about the campaign. Tell us a little about Extra Credit Projects. Extra Credit Projects is a multi-disciplined agency in Grand Rapids Michigan doing a variety of work for national, regional and local clients. Simplicity is the foundation of our work and we definitely have a niche in […]

by billboardinsider· · Comments are Disabled · Creative

Choice Media’s Law Enforcement Campaign

Choice Media has put together three billboard layouts in support of the law enforcement community.  This is a great way to speak out in a positive way to a contentious issue.  You can contact Brad Tooley (info@choicemediatx.com) if you would like to get the designs in a format in which the size can be changed and your company can be inserted.  Kudos for Choice Media President Brad Tooley and Graphic Designer Kent Hilton for putting together this campaign. Choice Media […]

by billboardinsider· · Comments are Disabled · Creative