Creative

Billboard Design Tips From JCDecaux

This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple.  Viewers have 2 seconds to read a bus shelter ad. Be legible.  Avoid thin type and complicated backgrounds. High Contrast Colors.  Look at the contrasts in this JCDecaux McDonalds ad.  Black Letters on a yellow or white background are best.  White or yellow letters on a black background also standout. Use a clear image.  A good picture makes words moot. Celebrities attract attention. Create dialogue, not […]

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Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts.   Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for businesses, agencies, […]

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Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts. Melody Roberts is a billboard designer and founder of Out of Home Creative, an outdoor advertising agency specializing in creating unique out of home designs for […]

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Coke Generates Buzz With “Ubiquitous” Billboards.

Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous.  Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign.  The campaign generated national media coverage and twitter chatter as people became curious about the billboards.  Coca-Cola and Fairway Outdoor explained the campaign at a news conference last Friday. Insider’s take:  A simple campaign which shows the power of outdoor advertising.   Paid Ad

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Outfront 3D billboard warns against texting and driving.

Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield.  The crash dummy billboard will be up on June 6th in Florida just in time for the summer road trip season.  The sign was a collaboration between Outfront Studios, Circle Graphics and Soft Signs inflatable Advertising.   Paid Ad

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Rate This Board

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts. Melody is a billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in creating unique out of home designs for […]

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Twin Cities Billboard Artist Bob Johnson Dies

StarTribune reports the death of billboard artist Bob Johnson. Johnson was a commercial artist and contractor for Naegele Outdoor Advertising.  His most famous work was a billboard for Ewald Dairy which featured two 3-D cows measuring 10 feet from muzzle to head with horns stretching 12 feet from tip to tip. The billboard promoted milk produced by Ewald Bros Dairy and was constructed across from the Ewald Bros plant in 1954. Ewald Bros produced its last bottle of milk in […]

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Design Tips from Timmons Outdoor

This week’s billboard design tips come from Timmons Outdoor. Be concise. Use an image which fits your message. Large text and thick, heavy, colorful fonts. Know who you are targeting. Be innovative and creative. Check, check and recheck for spelling and grammatical errors. Use a clear attention-grabbing graphic. Paid Advertisement

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Brands Use Billboards to Celebrate Anniversaries

Nice post at on Clear Channel Outdoor’s iHeartBillboards page about using billboards to celebrate brand anniversaries.  Have you asked some of the older businesses in your communities if they want to use billboards to celebrate an anniversary? Paid Advertisement

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Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out of Home Creative rates this weeks’s art.   Design: Massage Envy   Rating: 2 (not good). Comment: I can’t even read it from 2 feet away at my computer. The […]

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