Business

John Bodger’s Toughest Out of Home Build

John Bodger, OUTFRONT’s Twin Cities Real Estate Manager for 33 years, recently retired after a 42 year out of home career.  Bodger built over 500 static billboards and 32 digital billboards during his career.  Last week Bodger talked about R.O. Naegele Sr’s advice on dealing with landlowners.  This week he […]

Don Davidson, RIP

Don William Davidson died on February 8, 2022.  Here’s Davidson’s obituary.  He was 84 years old.  Davidson had several jobs in the out of home business including a stint as CEO of Gannett Outdoor, the largest out of home company in the world at that time.  He also worked at […]

Dave Clayton on Running an OOH Ad Agency

Dave Clayton has over 40 years experience in advertising, including nine years running an ad agency specializing in Out-of-Home.  Billboard Insider talked with Clayton last week. How did you get involved with the out of home advertising business? I had exposure to Out-of-Home working at a couple of large ad […]

Company of the Day – Gigantic Media

Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland.  Insider talked with Gigantic’s founder Andrew Greenwald. How did you enter the out of […]

Company of the Day: Giesken Outdoor

Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875 Phone: (866) 443-7536 or (419) 233-71453 EMail:  tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant with a trivision and a digital billboard in Sidney, Ohio. Giesken is an operator associate in the IBOUSA. In December 2021 Giesken sold most of his billboards to […]

Meet OAAA EVP Laura Colona

In December 2021 Laura Colona was hired at the EVP/Commercial Marketing Officer of the OAAA.  Colona is based in New York City.  She heads up the OAAA’s marketing and presides over the OAAA CMO Council, CRO Council, Creative Council and Innovations committee.  Billboard Insider interviewed her earlier this week. What’s […]

Company of the Day – Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Email: info@gilbreathoutdoor.com Headquartered in the greater Houston area , Gilbreath Outdoor has locations in the following Texas Cities: Alvin, Angleton, Arcola, Baytown, Beaumont, Bergheim, Bertram, Boerne, Brazoria, Brookshire, Bulverde, Caldwell, Cameron, Canyon Lake, […]

Company of the Day: George Lay Signs

Editors note:  Billboard Insider has learned that George Lay signs sold its billboard plant last year. Company of the Day: George Lay Signs Market:  Kansas Headquarters: 1016 N. Waco, Wichita, KS  67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business.  The company was started in 1955 when […]

Billboard Insider Classifieds February 12, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Don’t Let Success Bring You Down

On this week’s Digital and Dirt Podcast, Lamar Advertising CEO Sean Reilly said this:  “A lot of people can handle adversity.  Success sometimes brings people down…Right now we’re at a moment of time when Lamar is really successful.  It’s not going to change my management style…”. Reilly has a point.  […]