By: Julia Cramer, Adomni Content Specialist Synopsis: Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners. The pandemic incited numerous challenges and transformations for the out-of-home (OOH) industry. The limit of mobility caused a brief disruption to the advertising medium; however, […]
Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA 94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction and […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Marlin Outdoor founder Walter Czura shares these memories of the larger than life Outdoor Image sales rep Mike Anderson, who died in January. Mike and I were very close friends, who spoke five or even ten times a day. He was a very colorful vinyl salesman who could draw a […]
The Neuron, a global programmatic Digital Out of Home (DOOH) DSP platform, today announced the appointment of their new US Sales Director, Nick Coston. Coston is an industry veteran with over 20 years of experience. Specialising in sold, planned and bought OOH media, Coston has worked extensively across the US […]
Company: Gateway Outdoor Displays Markets: Florida Address: Tallahassee, Florida Email: tpafford@gatewayoutdoordisplays.com & nharrington@gatewayoutdoordisplays.com Phone: 850.294.4001 Gateway Outdoor Displays operates an out of home plant with 4 digital faces and 1 static face in Florida. Billboard Insider talked with the company’s owners Terry Pafford and Nicholas Harrington. How did each of you get […]
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com In early 2004, Emerald Outdoor Advertising became associated with Sunset Outdoor Advertising in the Spokane area, adding 57 prime bulletin/billboard “faces” and 150+ bus bench advertising units. Emerald now has […]
Billboard Insider has learned that Mike Anderson of Winston-Salem, NC died unexpectedly on Wednesday January 12, 2022 at the age of 56. Mike was a sales rep at Outdoor Image the vinyl printer headquartered in Duluth, Georgia. Here’s Mike Anderson’s tribute page. In addition to working in the out of […]
From Adkom on LinkedIn Out-of-home advertising is back stronger than ever, thanks in part to the pandemic. COVID-19 has accelerated several trends that have been building up for years, bringing them into the mainstream, and in the process has created the perfect environment to leverage OOH for improved results. The […]
T.L. Stanley had a post yesterday in AdWeek providing the top five days during the year for cannabis sales. Here is a list of those days. 5. The Friday before Labor Day (Sept. 3) 4. The Thursday before Christmas (Dec. 23) 3. Green Wednesday, the day before Thanksgiving (Nov 24) […]
