Baton Rouge, Louisiana – McWhorter Media Group (“McWhorter”) announced today the acquisition of 281 Outdoor Advertising Displays from MediaChoice in Louisiana. The assets are centered in Baton Rouge, with coverage from Lafayette through Hammond. Drachman M&A Co. represented seller, MediaChoice, in the transaction. Terms of the deal were not disclosed. […]
Business
New Bell Board Podcast Out Today
Neil Bell, host of The Bell Board Posdcast has a new show out this morning. Neil and Becky Smith, Steward of Operations at Behind The Board talk abut their respective journey’s into OOH, Becky’s time at IBO, generational change in the industry and building something new. Here are a couple […]
Company of the Day – Paradise Digital Media
Company: Paradise Digital Media Headquarters: Houston, TX Top Markets: New York Los Angeles Chicago Dallas–Fort Worth Miami–Fort Lauderdale Las Vegas Telephone: 888-402-7446 Email: info@paradisebillboards.com Paradise Digital Media offers advertising solutions with digital trivia screens that captivate audiences in bars and restaurants. Their innovative technology provides a seamless way to engage […]
John Musick on Doing It Yourself
Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home, building signs, installing solar and writing leases. Today he talks about what it’s like to run a do […]
Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media
Cannes, France – June 24, 2026 — At the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, today announced a strategic partnership that bridges the gap between digital retail media channels and in-store […]
Company of the Day: Park Outdoor
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. The company […]
Billboard Insider Classifieds June 27, 2026
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
Click on this LINK to purchase a copy of this terrific book!
Some OOH Thoughts on the World Cup
By Adam Shapiro, CEO & President at Ballyhoo Media The World Cup was supposed to be a generational event for our industry. While it’s been a good event, I’m not sure it’s lived up to the enormous expectations many had. Reports of lower than expected hotel occupancy, ticket sales, and […]
























