At last week’s IBO conference accounting technologist Liz Scott talked about the single most important accounting change operators can make and how AI is making it possible. Here’s a summary of her talk You drive past a board on the highway and feel proud — that feeling might be misleading. […]
Business
Talon launches AI powered planning engine
20 April 2026, London / New York: Talon, the world’s leading independent Out of Home (OOH) specialist, today announced the launch of Atlas Planner, an AI-powered planning engine that brings greater intelligence, agility and accountability to programmatic digital OOH (PDOOH). Through an intuitive, conversational interface, Atlas Planner can interpret a […]
JCDecaux, Bauer and Global CEO’s to appear at WOOH June congress.
The leaders of the UK’s big three Out of Home media owners – Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Mike Gordon – will appear together for the first time on a panel looking in-depth at the state […]
Company of the Day: McWhorter Media
Company: McWhorter Media Group Markets: Virginia, Pennsylvania, South Carolina Address: 162 W. Main St, Suite 101, Cartersville, GA. 30120 Phone: 724-972-8629 Email: sales@mcwhortermedia.com McWhorter Media Group operates a billboard plant with 94 faces, including 20 digital displays in Pennsylvania, Virginia and South Carolina. Deanna Berry is Chief Operating Officer. Josh […]
The Hidden Cost of a Cheap Billboard Structure
In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. But here’s the reality: the lowest-cost structure is rarely the lowest-cost decision. What […]
Company of the Day – Millenium Outdoor
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen […]
Charlie MacIntyre on Site Development
Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn’t […]
Company of the Day: Micro Outdoor
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]
Billboard Insider Classifieds April 18, 2026
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
























