Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren’t pretty. Here’s a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the […]
Business
Scenic America’s Budget
Know your opponent. Here are Scenic America’s financials for the last four fiscal years ended March 31, 2022, 2023, 2024 and 2025. Revenues increased 4% to $2.1 million during fiscal 2025 (12 monthed ended March 31, 2025). Expenses increased 4% to $1.4 million during fiscal 2025. Scenic generated a funds […]
I’ve Got Questions
by Nick Coston I wanted my final piece for Billboard Insider in 2025 to be a gas, something hilariously funny. You know, like a pie in the face funny. Something that ends the year on a high note with media owners laughing and whopping it up at New Year’s and […]
Lind Media Promotes Kerrie Bohach to Vice President of Administration
Mansfield, Ohio — Lind Media is pleased to announce the promotion of Kerrie Bohach to Vice President of Administration, recognizing her exceptional leadership, operational expertise, and lasting contributions to the company’s growth and stability. In her new role, Bohach will oversee Administration, Production, Human Resources, Marketing, and Real Estate. While […]
Company of the Day: Highway Displays
Company: Highway Displays Outdoor Market: New York, Connecticut, New Jersey Headquarters: 799 Violet Avenue, Hyde Park, NY. 12538 Phone: 845-452-2121 Email: michael@highwaydisplays.com Highway Outdoor has over 370 face static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has […]
Andy Goodman says not all billboard locations are created equal
Today Out of Home location development expert Andy Goodman of Age Advertising talks about what makes a great billboard location. Not all billboard locations are created equal. A truly terrific site consistently delivers advertiser value, long-term revenue, and strong audience engagement. Four core factors reveal whether a location has that […]
Clear Channel Outdoor Extends Scott Wells Employment Agreement
On December 15, 2025, Clear Channel Outdoor Holdings, Inc. (the “Company”) and Scott R. Wells, Chief Executive Officer of the Company, entered into a second amended and restated employment agreement (the “Second A&R Employment Agreement”), effective as of January 1, 2026 (the “Effective Date”). As of the Effective Date, the Second A&R […]
Seen Media Hires JD Allman
New York, NY – December 10, 2025 – Seen Media Group, a trailblazer in premium out-of-home media and a force redefining how brands engage the streets, is excited to welcome JD Allman as its new Senior Vice President of Operations. In this new role, JD will guide the evolution of […]
Company of the Day – Hispanic Indoor Media
Company: Hispanic Indoor Media, Inc. DBA: inPlace Media Markets: Nationwide Address: Offices in New York, Los Angeles, Atlanta, San Antonio Phone: 1-716-572-3210 Email: info@hispanicindoor.com Phone: 1-716-572-3210 Since 2002, Hispanic Indoor Media (HIM) does business as inPlace Media and has been a leading pioneer in “place based” media nationwide. The company’s media capabilities […]
Lamar Advertising Company Names Ross Reilly President of Outdoor Division
BATON ROUGE, La., Dec. 19, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announced today that Ross Reilly has been appointed President of its Outdoor Division effective January 1, 2026. In his new role, Mr. Reilly will […]
























