Billboard Insider is running an interview series with Fairmount Outdoor President Billy Tolson. Billy has talked about finding his way from child acting to the out of home industry and what makes a good billboard lease. Today he talks about his California murals business. How did you enter the California […]
Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard. Two-thirds of our readers accept percentage leases. Here are the poll results. To learn more about percentage leases see Pros and Cons […]
Borrell Associates has released a new advertising report. We asked Gordon Borrell what it means for the out of home industry and he said this: “Out of Home continues to defy the gravity that other forms of traditional media have been suffering. It’s been a remarkable performer, both on the […]
Company: Trans-Ad Outdoor Markets: Connecticut Address: 13 Pond View Terrace, Branford, Connecticut 06405 Email: info@transadoutdoor.com Phone: 860-266-7598 Trans Ad operates a transit advertising business in Connecticut. The company was founded in 2003 and operates the business across 8 counties in central and southern Connecticut. Alan and Cindy Watson are the […]
We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads from the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
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Yesterday Billboard Insider discussed the drawbacks of percentage leases. Huntington Outdoor CEO Justin Powell tells Billboard Insider percentage leases make sense for several reasons: I’m firmly in the percentage land lease camp. I think they’re the best structure for building a lasting relationship between a billboard operator and a landowner. […]
Every billboard operator knows the drill. An alarm comes in, someone rolls a truck, and sometimes the problem turns out to be something that could have been sorted out from a desk. The redesigned Outdoorlink Portal was built to help operators figure out what’s going on before anyone gets in […]
SEATTLE, Wash. (October 29, 2026) — The Look Company, the large-scale visual branding company behind the 65,000-square-foot transformation of Vancouver’s Science World into the official match ball of the FIFA World Cup 2026, is giving a second life to each of the 131 panels it installed for the event. Each […]
