Business

Company of the Day – GR Outdoor

Company: Grand Rapids Outdoor Headquarters: P.O. Box 2626, Grand Rapids, MI 49501 Market: Grand Rapids Michigan Phone: 616-874-8283 Email: sales@groutdoor.com Grand Rapids Outdoor is a locally owned and operated billboard advertising company.  In December of 2021, the Company sold the bulk of their signs to OUTFRONT Media which included 29 Digital and 87 […]

billups Launches AI Agent for Out of Home

New York, November 14, 2025 – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimize planning and performance for OOH advertising. The company’s technology-first approach has fueled expansion across […]

Company of the Day: Grapevine Outdoor

Company:  Grapevine Outdoor Markets:  Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon.  The company’s principals are Abe Tannenbaum and Russell Davis-Cohen   To receive a free morning newsletter with each day’s Billboard insider articles […]

Billboard Insider Classifieds November 15, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Out of Home is the Last Heroic Medium Says Goddard

Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at this week’s APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave […]

Company of the Day: General Outdoor Advertising

Company:  General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA  91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the […]

Out of Home a Good Value Versus other Forms of Media

Out of home is a good value versus other forms of media.  Look at this chart from the Solomon November 2025 Media Monthly.  It computes the CPM (cost per thousand views) of out of home versus other forms of media.  You can see that bulletins, for example, have a CPM […]

OOH Community Rallies to Help Dave Johnson Beat Cancer

  ATLANTA, GA: The Out-of-Home (OOH) advertising industry is coming together in support of one of its own — Dave Johnson, a respected colleague, husband, and father of two young boys — as he battles an aggressive form of cancer. Dave has been a familiar face across the OOH landscape through his […]