Business

Day 2 of the IBO Spring Conference in 4 Quotes

Here’s a summary of day two of the Spring 2026 IBO show in four quotes. Gina Stratford says don’t sell people something that won’t work The worst thing we can do is take the buy knowing it cannot be successful…We don’t want people telling people not to buy out of […]

Company of the Day: McBride Signs

Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia.  The company was founded in 1937.  In addition to Billboards McBride designs, manufacturers and […]

Day 1 of the IBO Spring Conference in Seven Quotes

Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards.  Start building your brand…If we can’t make ourselves famous how do we make our clients famous. Northrim Bank’s Steve Haggard on entering the out of home lending business We are looking at loans of $5-15 […]

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 1,100 traditional and digital billboard faces throughout the Southeast since they were founded in 2009.  Mashburn […]

Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus

Phoenix’s #1 pedicab company teams up with national OOH advertising leader to offer unmatched street-level exposure in Arizona’s most trafficked entertainment, sports, and convention districts. PHOENIX, AZ – [4.14.2026] — Blue Lion Pedicabs, Phoenix’s premier pedicab and outdoor advertising company, is proud to announce an exclusive advertising partnership with Ad […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile billboard plant with 54 total faces including 32 digital displays in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  In December 2022 Marquee sold 11 digital displays and 6 static bulletins in […]

Avoid Heart-Stopping Ladder Moments with Formetco’s Ladder Stabilizer Bracket

Ladder-related incidents continue to be one of the leading causes of injuries in the out-of-home industry—especially during transitions between extension ladders and fixed access points.  To address this risk, Formetco developed the Ladder Stabilizer Bracket, a simple yet effective device designed to create a safer, more consistent climbing experience. Billboard […]

Company of the Day – Marlin Outdoor Advertising

Company: Marlin Outdoor Advertising Headquarters:  55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: N.E. Georgia and S.E. South Carolina Phone:  843.785.5769 Email: BillboardsHHI@Gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design […]

Charlie MacIntyre on getting into the Out of Home Business

Charlie MacIntyre of Bullfrog Outdoor recently sold his Indiana out of home company after 28 years in the out of home business.  Billboard Insider will run a series in which Charlie discusses his career and what he’s learned.  Today he talks about getting into the out of home business. How […]