Skies Above Media Owner and CEO Glyn Williams writes this in response to Billboard Insider’s What Do You Think of IRL? The only problem I have with OUTFRONT’s IRL is that I didn’t think of it first. Billboard Insider may be right that the abbreviated form, IRL, won’t land […]
Insider saw this post by Justin Powell, Founder at Huntington Billboards. What do you think? Let us know at info@billboardinsider.com. Enjoy the weekend. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free […]
Company of the Day: Unisign Corporation Markets: Kentucky. Address: 1392 Watergap Rd, Prestonsburg, KY. 41653 Email: unisigncorp@live.com Phone: 606-874-6777 Unisign is a locally owned Eastern Kentucky company which has been in business for over 50 years. The company operates a billboard plant in addition to a commercial sign and awnings […]
BATON ROUGE, La., Nov. 11, 2026 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Newman Outdoor Advertising (“Newman”), bolstering its presence in the Midwest. The acquisition, which closed […]
Yesterday we talked about OUTFRONT CEO Nick Brien’s attempt to rebrand the out of home industry from OOH to IRL. Billboard Insider’s dislike the phrase. Here are the results of our readers poll: To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” […]
London, 11 November 2026 – Wildstone, the leading owner of outdoor media infrastructure and a portfolio company of Antin Infrastructure Partners, has appointed Tobias Conrad as Managing Director, DACH and Netherlands. Based in Switzerland, he reports to CEO and Founder Damian Cox. Tobias brings extensive experience in media sales and […]
Company: US Bench Corporation Headquarters: 3300 Snelling Ave, Minneapolis, MN 55406 Market: Minnesota Phone: 612-721-2525 Email: info@usbench.com US Bench is Minnesota’s largest courtesy bench provider. Based in Minneapolis, they have been serving the transit rider for over 65 years. Their benches are placed at traffic intersections and are positioned both […]
IRL is an acronym for in-real-life. It was first used online in the 1980’s (e.g. my IRL name is Dave) and then spread to texting after 2000 along with abbreviated phrases like LOL, OMG and IMHO. Now the out of home industry is attempting to repurpose IRL. Here’s OUTFRONT CEO […]
Not All “Net Revenue” Is Created Equal A billboard operator offers a property owner 35% of net revenue. Whether that is attractive depends on what gets deducted before the owner’s payment is calculated. “Net revenue” is a negotiated definition, not a universal industry standard. Some deductions are customary and reasonable. […]
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Email: jane@ultraoutdoorla.com Ultra Outdoor operates a plant of 52 total faces including 16 digital displays in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Ultra Outdoor uses SignDash software […]
