IRL is an acronym for in-real-life. It was first used only in the 1980’s (e.g. my IRL name is Dave) and then spread to texting after 2000 along with abbreviated phrases like LOL, OMG and IMHO. Now the out of home industry is attempting to repurpose IRL. Here’s OUTFRONT CEO […]
Not All “Net Revenue” Is Created Equal A billboard operator offers a property owner 35% of net revenue. Whether that is attractive depends on what gets deducted before the owner’s payment is calculated. “Net revenue” is a negotiated definition, not a universal industry standard. Some deductions are customary and reasonable. […]
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Email: jane@ultraoutdoorla.com Ultra Outdoor operates a plant of 52 total faces including 16 digital displays in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Ultra Outdoor uses SignDash software […]
Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address: 1345 Abbottstown Pike, Hanover, PA 17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant with over 500 faces in Pennsylvania, Maryland and Delaware. The company has been in business since 1984. John Trone has been the company’s President but we […]
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: sales@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for over 30 years. The company has 27 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are 14 by 48 […]
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Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
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John Miller, Lamar Advertising’s EVP of Sales and Marketing is retiring at the end of 2026. Miller has long been a respected leader at Lamar and across the OOH industry. He began his career as an account executive in Lafayette in 1981 and went on to hold multiple senior leadership […]
Company: Op Outdoor Promotions Markets: Colorado, Utah Address: 7100 North Broadway, #7G, Denver, CO. 80221 Email: jmansfeld@opoutdoor.com Phone: 720-206-0722 OP Outdoor promotions operates over 800 bus shelters including 600 shelters in the Denver metro and 200 shelters in Salt Lake City. Billboard Insider talked with Jake Mansfeld, the company’s General […]
