By Nick Coston Having been involved with both traditional OOH and non-traditional OOH I’m still at a loss as to why there’s still this chasm between both sides. Seems to me that if our goal is to increase our overall percentage of the US advertising budget with some real heft, […]
When you put up a new billboard you always want the longest possible lease for the ground the billboard sits on. A long lease gives you a good planning horizon and insures you’ll recover your investment and maximizes the value of the billboard when you want to sell. Landlords, on […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 digital faces in Oklahoma and Kansas. The company is is in a strong development phase. Gordon Outdoor specializes in unique and high end LED billboard locations. Jeff […]
Company: Grand Rapids Outdoor Headquarters: P.O. Box 2626, Grand Rapids, MI 49501 Market: Grand Rapids Michigan Phone: 616-874-8283 Email: sales@groutdoor.com Grand Rapids Outdoor is a locally owned and operated billboard advertising company. In December of 2021, the Company sold the bulk of their signs to OUTFRONT Media which included 29 Digital and 87 […]
New York, November 14, 2025 – billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, today announced significant enhancements to its technology capabilities, including the introduction of audrai, the first AI-powered agentic system built to optimize planning and performance for OOH advertising. The company’s technology-first approach has fueled expansion across […]
Company: Grapevine Outdoor Markets: Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon. The company’s principals are Abe Tannenbaum and Russell Davis-Cohen To receive a free morning newsletter with each day’s Billboard insider articles […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
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Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at this week’s APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave […]
