Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
Author: billboardinsider
Magna Projects 10% US OOH Growth in 2021
Magna Global released the June 2021 Magna global advertising forecast. US ad revenues will grow 15% during 2021. Cinema ads will grow 135% after crashing in 2020. Digital and online ads will grow 24% in 2021 followed by out of home at 10%. You wouldn’t want to be in the […]
Questions from Readers
Readers have asked Billboard Insider some questions. We thought we’d crowd source the answers. What’s a good source for 40′ long treated wood posts for billboards? What should you pay when you outsource vinyl installation? Per sign fixed price? An hourly install rate to the crew? Are travel expenses extra? […]
Company of the Day: Ad Tracer Media
Company: Ad Tracer Media Markets: California, Florida, Georgia, Kansas, Nevada, North Carolina, Pennsylvania, Virginia Headquarters: Los Angeles, California. Phone: 1-800-567-3213 Ad Tracer Media operates a fleet of mobile billboards mounted on trucks. Larry Groves is the company’s President. [wpforms id=”9787″] Paid Advertisement
A Good Ride Sheet
What’s in a good ride sheet? Good sign pictures. Nice to have a closeup view and an expanded view. A map showing the sign’s location. Impressions data or traffic data. Illumination information. Address and latitude/longitude so that a client can easily look the sign up using google maps. Contact info […]
Chris Cowlbeck on the OAAA’s Open Direct Guidelines
Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get […]
Location Intelligence Expert Jeff White on Post-Covid Trends and Impressions Measurement
Billboard Insider recently talked to Gravy Analytics CEO Jeff White about how consumer behavior is changing post covid and what he thinks of the proposed move from likehood-to-see to opportunity-to-see impressions. What does Gravy Analytics do and how does it help out of home advertising companies? At Gravy Analytics, we […]
Daily Billboard Blog’s 3 of a Kind: Men’s Undies
Everyone remembers those classic black and white Calvin Klein ads from the 1990s that made men’s underwear sexy, and countless fashion brands have tried to replicate their success since then. Today’s ‘3 of a Kind’ looks are three approaches to marketing men’s underwear using outdoor advertising. First up is a […]
Gephart on Selling Out of Home Against Local Radio
Last week I discussed how to to sell out of home versus local cable TV. Today I’ll talk about how to sell out of home versus local radio. To sell against various media, begin with the data-gathering stage. Never take direct aim at a prospect’s media choices, ask “What do […]
Adding Online Ads to OOH Marketing Pays Off for Borges Media
By Kailee Keller, Services Coordinator for IBOUSA With the ever-changing world of advertising, we, here at IBOUSA, want to help our independent operators grow their book of business. One of the ways we have done this is by partnering with Frequence, a California Ad Tech Company. Frequence has allowed many […]
