Articles by: billboardinsider

This Week’s Classifieds

Out of Home Advertising Help Wanted Key Outdoor seeks a Galesburg, IL sales manager.  Welcome to the Land of Lincoln. Calling all hipsters.  Pacific Outdoor seeks a Portland, OR account exec. Becker Boards seeks a Los Angeles local account rep.  Visit the observatory made famous by the Lalaland movie. Billboards For Sale A Richmond, Indiana billboard plant is for sale.  Here’s our article on the sale. A double stacked Central Pennsylvania billboard is for sale. A Georgia digital billboard plant […]

by billboardinsider· · 0 comments · Business

Company of the Day: Carlson Sign

Company:  Carlson Sign  Markets:  Oregon Headquarters:  1605 NE Forbes Rd., Bend, Oregon  97701 Phone:  541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson.  Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business.  The firm owns 123 billboard displays throughout Central Oregon including Bend, Redmond, Madras, La Pine and Prineville.  In addition the company makes signs at a 12,000 square foot facility in Bend, Oregon and installs […]

by billboardinsider· · 0 comments · Business

Braintree, MA civic group opposes billboard

The Patriot Ledger reports that the North Braintree, Massachusetts Civic Association is planning to oppose a request by Clear Channel to install a double sided electronic billboard on land adjacent to 131 Elm St.  The Massachusetts Department of Transportation will hold a public meeting on the proposal on April 13.  A billboard in the area which was approved last year will generate $1.5 million in lease payments to the town over 25 years. Insider’s take: “We don’t need to be […]

by billboardinsider· · 0 comments · Regulations

Outfront, CBS and Turner send bball scores to digital signs

This Outfront news release caught Insider’s eye.  One of the strengths of digital screens is the ability to provide real time info.  Watchfire allows its digital billboards to provide real time basketball tournament scores.  Turner, CBS  and Outfront are doing real time scores as well. NEW YORK, March 20, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has announced a partnership with CBS and Turner Broadcasting to display real-time 2017 NCAA Men’s Basketball Tournament scores to its digital canvases across the […]

by billboardinsider· · 1 comment · Creative

What’s your out of home succession plan?

Insider has been lending to media companies for almost 30 years.  On two occasions business owners died suddenly.  One was hit by a train.  Another had a heart attack and died while watching TV with his family.  What happens to your our of home business if you die?  Here are four things you need to be prepared. A will.  You need to be clear on who inherits your assets.  Otherwise your heirs may have to go through a lengthy and […]

by billboardinsider· · 0 comments · Finance

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 0 comments · Creative

Capitol Outdoor Advertising

Company:  Capitol Outdoor Markets: California, Florida, Maryland, New Jersey, New York, Pennsylvania. Headquarters:  3286 M Street, NW, 3rd Floor, Washington DC  20007 Phone:  888-550-8573 Email: Capitol Outdoor is an advertising company based on Washington DC.   The company was founded in 1990 by John Polis and Christopher Tavlarides.  The company operates a billboard plant nationwide with high profile billbaords, wallscapes and spectaculars such as the largest outdoor advertising sign in Washington DC. Tavlaridies is also a co-founder of Sophia […]

by billboardinsider· · 0 comments · Business

Warner Bros Inducted into OBIE Hall of Fame

  The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. “Warner Bros. Pictures really has been an iconic and classic brand that has transcended over time and has continued to evolve as the out of […]

by billboardinsider· · 0 comments · Creative

Carat President William Swayne to keynote FEPE.

Carat global president William Swayne will deliver the Keynote Address at this year’s FEPE International Congress in Stockholm on the Congress theme: A Time of Revolution – Earning the Right to Win. Out of home has proved to be the most successful global advertising medium in the digital era  – the only one aside from online to increase its share of the global market – but further progress depends on meeting a number of challenges. This year’s Congress, in Stockholm […]

by billboardinsider· · 0 comments · Business

Kym Frank on St Pats Day

Insider couldn’t resist running this St Pats day post by Geopath President Kym Frank.  Love the simple, stylish, clever Guinness billboard  Less is more.  Enjoy the weekend. Having an office in Times Square makes our team’s commute to our office an obstacle course on a normal day.  But March 17th presents our team with a true challenge – St. Patrick’s Day…on a Friday…in Manhattan. According to the National Retail Federation, this perfect storm has pushed spending to a new high, […]

by billboardinsider· · 0 comments · Creative