Articles by: billboardinsider

Company of the Day: Delaware Outdoor

Company: Delaware Outdoor Advertising Markets: Delaware Headquarters: 7460 Lancaster Pike, Hockessin DE  19707 Phone: 302-234-1975 Email: BKilleen@delawareoutdoor.com Delaware Outdoor advertising operates a billboard plant with 38 faces in the following Delaware communities: Wilmington New Castle & Bear Hockessin The company’s President is Brendan Killeen. Paid Advertisement

by billboardinsider· · 0 comments · Business

Vendor Profile: Fliphound

This is the fourth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick, and ADstruc. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, Broadsign, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.   Company:  Fliphound, LLC Headquarters: 216 N Mosley St. #200, Wichita, KS  67202 Phone:  316-854-8668 Email: sales@fliphound.com Fliphound operates […]

by billboardinsider· · 0 comments · Digital Signs

Douglas Watts on why OOH is entering a golden age.

Douglas Watts is President of Urban Media Group.  He acted as a brand officer for the OAAA in the lat 80’s and early 90’s.    Here’s a recent email he sent to the OAAA CEO Nancy Fletcher talking about how media has changed and why he thinks out of home is at the beginning of a golden age.  Insider thanks Nancy Fletcher and the OAAA for permission to publish. “Nancy, It occurred to me after our Twitter exchange the rather remarkable transformation […]

by billboardinsider· · 1 comment · Business

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED to do. […]

by billboardinsider· · 0 comments · Creative

Company of the Day: DDI Media

Company:  DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennesee Headquarters:  8315 Drury Industrial Parkway, St Louis, MO  63114 Phone: 314-423-5040 DDI media operates a billboard plant in 7 states with more than 1,100 faces.   Insider sees lots of great looking DDI billboards when he visits his son at Washington University St Louis. Vince Miller is the company’s President.  Miller is a 27 year out of home veteran who also serves on the board of directors of […]

by billboardinsider· · 0 comments · Business

Peabody says no, West Hollywood yes.

Two cities taking different approaches to billboards. Salemnews.com reports that the Peabody, Massachusetts town council is considering bills to ban any new billboards and to remove loopholes which allow billboard companies to ad screens or alter existing boards.  A council committee will consider the bills on April 27. la.curbed says that West Hollywood’s city staffers are concerned the Sunset Strip “is losing its edge as a creative mecca.”  They want to permit 18 new billboard faces on the Sunset Strip […]

by billboardinsider· · 0 comments · Regulations

Public Art – Unexpected Boost For Outdoor Advertisers

By Kevin Bartanian, EVP, Sales and Business Development at StandardVision Some people may be puzzled by the idea of making a significant investment in digital non-commercial content. I’m talking about public art. What is the role of art in an outdoor advertising platform? At StandardVision, two factors drove our decision to include artwork in our large-scale digital displays. The first was giving back to the community. When we created the digital spectacular at the Marriott L.A. Live—at 3,700 square feet, […]

by billboardinsider· · 0 comments · Business

Marci Werlinich on What To Look OUT for at the 2017 Convention

Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in 2011.  Insider talked with Marci last week. Marci, how big is OAAA staff? OAAA has a small but dedicated staff of 12 who serve over 800 member companies. Most people […]

by billboardinsider· · 0 comments · Business

Why Grubhub Uses Out of Home

Tech firms have discovered out of home.  See Why Tech Companies are Using OOH, Outdoor Advertising Is the New Black or Why Tech Startups Favor Outdoor Advertising. More evidence about the appeal of outdoor to tech startups comes from the March 27, 2017 Greymatter Podcast. Casey Winters is a growth advisor for the Greylock Partners venture capital firm.  He previously handled marketing for Grubhub the online and mobile food delivery service. Here’s what Winters said when asked about Grubhub’s marketing strategy: “Advertising […]

by billboardinsider· · 0 comments · Business

Company of the Day: Dakota Outdoor Advertising

Company: Dakota Outdoor Advertising Markets:  North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND  58501 Phone: 701-590-0992 Dakota outdoor advertising operates static and digital billboards in North Dakota and Eastern Montana.  The company uses Daktronics digital billboards.  The company’s markets include: Alexander, ND Bismark, ND Dickinson, ND Mandan, ND Minot, ND Underwood, ND Watford City, ND Williston, ND Wilton, ND Sydney, MT Dickinson Press profiled the company in December 2014 Paid Advertisement  

by billboardinsider· · 0 comments · Business