Author: billboardinsider

Sean Reilly: I’m excited about measurement for the first time in my career

Here are the results of Lamar Advertising CEO Sean Reilly’s talk at yesterday’s J.P. Morgan Global Tech, Media and Communications Conference, sponsored and analyzed by SignValue. There was an upbeat mood at the OAAA conference: It was a great conference. The enthusiasm and the confidence and the sense of possibilities […]

Mark Boidman Offers Encouragement and a Caution to the OOH Industry

Mark Boidman of Solomon Partners issued encouragement and a caution to the out of home industry in his speech at last  week’s OOH MediaCon.  Here are the excerpts. Out of home as a durable asset From an investment standpoint, we are very focused right now on businesses that are immune […]

What the OOH CEO’s Said

Here’s are some excerpts from what the public company out of home CEO’s said at last week’s OOH Mediacon 2026, sponsored and analyzed by SignValue. OUTFRONT CEO Nick Brien on the need to sell outcomes and solutions  I personally get rather frustrated when… we sell billboards on locations and audiences […]

Who’s Who on the Public Out of Home Boards

Here’s breakdown of who’s who on the public out of home company boards, sponsored and analyzed by SignValue. Some comments: We’ve only listed outside directors and have excluded company employees who also serve on boards. Salaries are higher for board members who head up key board committees like compensation and […]

AI and the Independent OOH Operator: Lessons from the OAAA Summit

Billboard Insider’s Dave Westburg moderated a panel on AI and out of home at last week’s OAAA Independent Summit.  Some excerpts from the discussion. OAAA SVP Andy McDonald on AI legal issues Every organization needs a corporate AI policy. If you don’t have one, you need one. It should address […]

Company of the Day: Nauman Outdoor

Company: Nauman Outdoor Advertising  Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of formats […]

Charlie MacIntyre on Building Signs, Acquisitions and the Great Recession

Billboard Insider is running a series of interviews with out of home legend Charlie MacIntyre who recently sold Bullfrog Outdoor to Adams.  Charlie has talked about site development and sales and marketing.  Today he talks about building signs, acquisitions and operating during the Great Recession. Did you do construction yourself or […]

Link Media Outdoor revenues up 2% in 1Q 2026

Here are the results for Link Media Outdoor for the first quarter of 2026 taken from the Boston Omaha first quarter 2026 10Q, sponsored and analyzed by SignValue. Billboard revenues increased 1.9% to $11.0 million during the first quarter of 2026 due to increases in occupancy and rent. Lease expense […]

Getting Sellers and Clients Invested in Creative

This column was the basis of a presentation at the OAAA Independent Summit this week.  Billboard Insider liked the talk so much we are publishing an edited version here. By Brandon Sweeney, Creative Director, Link Media Outdoor One of the biggest challenges in out-of-home advertising is not designing great creative, […]

G3 and Vendo Partner to Create National Canadian Out of Home Network

Quebec City, May 7, 2026 — G3 Media Inc. and VENDO Media Inc. announce a major partnership combining their sales forces and advertising inventories, positioning it among the three largest out-of-home (OOH) media providers in Canada. This agreement enables both organizations to consolidate their efforts and offer a comprehensive, nationwide […]