Author: billboardinsider

OBIE Awards Jury Announced

WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on […]

Company of the Day: Outdoor Signs

Company: Outdoor Signs Headquarters: PO Box 600477, Dallas, TX. 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the IBOUSA. […]

John Music on Building a Solar Powered Billboard

Billboard Insider is running an interview series with John Music who has more than 50 years experience in the out of home business.  John has previously talked about getting into out of home and building signs.  Today he talks about building solar powered billboards. What made you install solar? My […]

Does your Out of Home Company have Solar Powered Billboards

The US Energy Information Administration reports that wind and solar generated 17% of US electricity in 2025.  Our feature story today describes two do-it-your-self solar billboards which John Music erected in Missouri.  Does your company have any solar powered billboards.  Take our poll below.  We’ll report the results tomorrow. What […]

The Drawbacks of Automated Marketing

Here’s how not to use AI and automation. in your marketing.  Look at the email below.  Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution.    Billboard Insider isn’t connected with BetMGM or Intersection.  Billboard Insider has no European presence to strengthen. […]

Lease Terms impact Just Compensation

Lease terms can impact the value of just compensation.  That’s the lesson of Dept of Transportation versus Adams outdoor Advertising of Charlotte.  Here are the facts: In October 2001 Adams outdoor acquired a billboard in Charlotte, North Carolina. In 2006 the lease expired and Adams Outdoor negotiated a new lease […]

Digital Billboards Assist Escapees Search

  One of the valuable uses of digital billboards is that they can be used for public announcements.  TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements […]

Trillboards Connects with One Tech

SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. Through this integration, Trillboards’ […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email: outdoordisplaysinc@gmail.com Outdoor Displays owns 47 billboard structures in Tennessee.  The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]

The Human Touch in Out of Home Marketing

How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel?  The human touch.  We had a nice discussion with CircleGraphics CEO Rod Rackley at the OAAA show earlier this month.  Look what arrived today in the mail today.  A vinyl bag […]