Author: billboardinsider

Yes, This is Spam

Billboard Insider reader Ken Wingate of Wingate Outdoor writes.. I have a situation that has me wondering if it is exclusive to me or if it may be an industry wide scam. I get at least one email a day similar to the attached file. They all have the basic […]

JCDecaux connects DOOH inventory to programmatic in Latin America

Paris, 20 July 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its […]

Kevin Gephart on short term versus long term sales contracts

On last week’s Bell Board Podcast out of home sales expert Kevin Gephart said this about selling short term versus long term out of home contracts. I wrote an article about that, and I got an email from someone well-known in the business who said, “Kevin, I agree with you […]

New OAAA PSA Opportunity: Support Heatstroke Prevention Awareness

OAAA is proud to once again partner with the Ad Council to raise awareness about the dangers of pediatric vehicular heatstroke and help prevent hot car deaths Tragically, 12 children had already lost their lives in hot car incidents this year (as of July 10, 2026), highlighting the continued need […]

Company of the Day: Pro Billboards

Company: PRO Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico with 18 faces including 8 digital faces. Most of the faces are 14′ by 48′ faces.  The remainder […]

Park Outdoor Completes New Digital Billboard in Camillus

CAMILLUS, NY – Park Outdoor Advertising is pleased to announce the completion of its newest back-to- back digital billboard located at 4400 West Genesee Street in the Town of Camillus. This high-visibility location along one of Central New York’s busiest commercial corridors will deliver powerful advertising opportunities to local businesses […]

Santa Monica Bets on Digital Displays to Revive Third Street Promenade

The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet.  Here’s an analysis of the program, sponsored and analyzed by SignValue Seven […]

Lamar wins Phoenix Area Bus and Rail Ad Network

Baton Rouge, LA – July 15, 2026 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Valley Metro, the public transit agency in Maricopa County, Arizona, has selected Lamar Transit to manage a full-range advertising sales program for a five-year term beginning July […]

Company of the Day: Porlier Outdoor

Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO  63348 Phone: 636-463-2100 Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas City.  The firm was founded 1988 by Brent Porlier and is run by President Melissa Porlier.  Here are some of the […]

What should out of home bad debts be?

Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down.  You can also require customers with weak credit history to personally guarantee the contract or pay in advance. […]