Some things Billboard Insider has heard over the past few weeks. The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities […]
Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business. John has talked about getting into out of home and building signs and installing a solar-powered billboard. Today he talks about billboard leases and easements. How did […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Palmetto Outdoor Advertising Address: 126 Hampton St, Walterboro, SC. 29488 Phone: 843-893-6076 Palmetto Outdoor Media was formed in 2005. The company operates billboards in Colleton and Darlington, South Carolina. To receive a free morning newsletter with each day’s Billboard insider articles email […]
Brian Cone of The Cone Company has been running a series in Billboard Insider on insurance. In his last column he talked about why general liability coverage is important for an out of home advertising company. Today he talks about property coverage. Let’s talk property coverage. What is it, and […]
Company: Outdoor Impact Address: 4442 Oakton St, Sko0kie, IL. 60076 Phone: 847-674-6500 Outdoor impact is an Independent Outdoor outdoor Advertising company based in Chicago. Joel Byron is the company’s President. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
Christian Aid Ministries (“CAM”) is a US non-profit which spent approximately $5 million to purchase ads on 1,700 billboards in 2025. Billboard Insider spoke with Jay Stotzfus and Jeff Nisly about the program. Give an overview of CAM CAM is an Ohio-headquartered, non-profit which raised $171 million last year to […]
Ecoliteco President Mike Gutowski has more feedback on solar powered billboards Using solar plus battery to power any sized billboard lighting solution is 100% possible in any geographic location. To achieve this, it helps to have years of industry and product knowledge with good mathematics discipline. Using this as the […]
As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America […]
Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some of the highlights. Find a good banker and stick with them. You could probably write a book on billboard bank financing. Banks are very friendly when you’re getting into the business, and then a couple […]
