Recently a question was posed: “what is your take on an auto-renewal clause in ad contracts, particularly ones that revert to month-to-month after an initial expiration? As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard. You can watch the entire interview below. Some of the highlights: Buice had to accept some conditions from the city and his landlord to get this sign In […]
Tempe, AZ — Verde Outdoor Capital (VOC) is entering its next era of growth with broader financing capabilities, a refreshed brand identity and a new website designed to better serve operators across the outdoor advertising industry. VOC provides $2 million to over $50 million in financing for acquisitions, refinancing, recapitalizations, […]
Company: Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns a billboard plant with 10 digital faces that advertise along I-5 and Highway 530 in Snohomish County in Northwest Washington State. Andy Brown is the […]
Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate’s 2Q 2026 report which caught our eye. The weighted average cost of debt was stable for the public out of home companies during the second quarter of 2026. Clear […]
Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded. Verticals, DSP & Transaction Analysis · Full Year 2025 London · 22 September 2026 · For immediate release 75.7% PRIVATE MARKETPLACE SHARE OF SPEND […]
Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market: Baton Rouge, LA Phone: 225.910.0428 Email: sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]
Family offices and investors often ask Billboard Insider to identify the strengths and risks of the out of home business. We tell them that the industry has the best returns for the least risk of any industry that we’ve been involved with. Here are the four industry strengths and the […]
In the weeks leading into the DPAA Global Video Everywhere Summit, taking place October 13 at Pier Sixty in NYC, DPAA (www.dpaaglobal.com) is releasing surprising, sourced facts that challenge conventional thinking about OOH—and demonstrate why marketers should reconsider its role in the modern brand plan. Too often, mediums are pitted […]
