How are out of home companies named? Here are the most popular practices in order of popularity. Founder names – This is the most popular approach to naming. 34% of the 605 out of home companies in our database are named for a founder or has the founders initials. Most […]
Author: billboardinsider
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Premiere Outdoor Advertising
Company: Premiere Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT. 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Pemiere Outdoor Adverrtising is a local family-owned billboard company which was founded in 1990 and operates 214 faces in Montana. It is affiliated with Art Outdoor To receive a free morning newsletter […]
Plainview Outdoor Debuts Liberty Bell Replica in Chattanooga
Chattanooga, Tenn. – Plainview Outdoor Advertising rang in America 250 with the installation of a new Liberty Bell replica on one of their Chattanooga billboards. The replica is a 50-pound metal cutout supplied by Chattanooga-Hamilton County “America 250” and Siskin Steel. It was installed on the billboard on June 15 […]
Registration opens for WOO Regional Forum
Registration is now open for the World Out of Home Organization’s next Regional Forum, this time focussing on Central Europe and set for Warsaw, Poland from October 21-23. The forum, which will include a full speaker programme and associated events, preceded by a regional Associations Meeting, will be organised in conjunction […]
Company of the Day: Premier Signs
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm was […]
Winning the Condemnation Game
If you’ve been in out of home long enough you’ll get a condemnation notice when a municipality or the state wishes to condemn and remove your billboard to widen a road or put in a new road. Condemnation revenues add up. On OUTFRONT Media’s first quarter 2026 conference call, CEO […]
Pearl Media Launches Atlanta Beltline Network
Montclair, NJ — July 23, 2026 — Pearl Media, the out-of-home media company behind the first privately built digital network in Midtown Manhattan (MTWN Network), today announced it will launch a full-motion digital advertising network along the Atlanta Beltline, creating a new opportunity for brands to connect with audiences across […]
Ron Camhi on the Inglewood Case
Billboard Insider has written before about the Inglewood legal dispute. We talked about the case with out of home legal expert Ron Camhi, who is a Partner and head of the Advertising and Digital Media Group at Michelman Robinson Ron, How did you get involved with the out-of-home industry? My […]
Readers talk Out of Home ad escalator clauses
Some reader feedback on yesterdays article where we quoted Jim McLaughlin on ad contract escalators. Hicks Outdoor founder Greg Hicks likes a 4 period minimum with an ability to convert to an annual rate at a slightly lower cost As a small independent we do a 4 period minimum plus […]
























