Author: billboardinsider

Lease Terms impact Just Compensation

Lease terms can impact the value of just compensation.  That’s the lesson of Dept of Transportation versus Adams outdoor Advertising of Charlotte.  Here are the facts: In October 2001 Adams outdoor acquired a billboard in Charlotte, North Carolina. In 2006 the lease expired and Adams Outdoor negotiated a new lease […]

Digital Billboards Assist Escapees Search

  One of the valuable uses of digital billboards is that they can be used for public announcements.  TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements […]

Trillboards Connects with One Tech

SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital Out-of-Home (pDOOH) ad network powered by advanced Edge AI, today announced its official platform integration with One Tech Group’s SSP1, one of the premier, dedicated Digital Out-of-Home Supply-Side Platforms (SSP) in the world. Through this integration, Trillboards’ […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email: outdoordisplaysinc@gmail.com Outdoor Displays owns 47 billboard structures in Tennessee.  The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]

The Human Touch in Out of Home Marketing

How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel?  The human touch.  We had a nice discussion with CircleGraphics CEO Rod Rackley at the OAAA show earlier this month.  Look what arrived today in the mail today.  A vinyl bag […]

Miles Traveled and Transit Trips Grow in First Part of 2026

Good news if you have a roadside billboard plant.  Vehicle miles traveled was up 0.7% for April 2026 and is up 1.2% for the first four months of 2026.  The increased was the most pronounced in the North Central states and South Atlantic States.  Miles travel declined in the West […]

Company of the Day: Orange Barrel Media

Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH  43222 Phone:  614-294-4898 Orange Barrel Media designs and operates billboards and kiosks in more than 30 cities in the US.    The firm was started in 2004 and has 180 employees.     Pete Scantland is CEO.  Danielle Williamson is Executive Vice […]

US Out of Home Revenues Grow Faster than Economy in 1Q 2026

US out of home revenue growth outpaced both inflation and the US economy in the first quarter of 2026 as you can see from the chart below. US out of home revenues grew by 7.1% in the first quarter of 2026 compared to 6% growth in the US nominal GDP […]

WOO Estimated Global Programmatic Spend at $1.4 Billion

The World Out of Home Organization (WOO) today announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The landmark study, […]

John Musick on Building Signs

Billboard Insider is running an interview series with John Musick who has 50 years experience in out of home.  Last week he talked about entering the out of home business.  Today he talks about building signs. Tell me about the very first sign that you built on your own. It […]