Author: billboardinsider

John Musick on Doing It Yourself

Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business.  John has talked about getting into out of home,  building signs,  installing solar and writing leases.  Today he talks about what it’s like to run a do […]

Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  The company […]

WOO Launches Global Audience Measurement Guidelines 2.0

The  World Out of Home Organization Congress in London, formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022. The WOO Guidelines 2.0 now draws on the expertise […]

Company of the Day: Outdoor Impact

Company:  Outdoor Impact Address:  4442 Oakton St, Skokie, IL. 60076 Phone: 847-674-6500 Outdoor Impact is an Independent Outdoor outdoor Advertising company based in Chicago.  Billboard Insider talked with Joel Byron, the company’s President. How did you get into the out of home advertising business? I guess it happened somewhat by […]

What Constitutes Constructive Notice?

Recording a lease is the best way to notify potential landowners of your billboard lease.  But PSK LLC v Legacy Outdoor Advertising demonstrates that a billboard company can successfully defend its claims without a recorded lease.  Here are the facts. Jerry and Gaylene Arent erected a billboard on their property […]

WOO Seeks New Chief Executive Officer

The World Out of Home Organization has launched an immediate search for a new Chief Executive Officer to lead the day-to-day operations of the global industry body. WOO President Tom Goddard made the announcement during his opening address to delegates at the Annual Congress at the Park Lane Hilton in […]

An Update on AI Legal and Regulatory Issues

By Andy McDonald, SVP, Government Affairs, OAAA The United States is currently operating within a fragmented regulatory framework for artificial intelligence, characterized by predominantly state-level activity, emerging federal coordination efforts, increasing litigation, and growing national security concerns shaping policy debates. At the state level, AI regulation has accelerated dramatically. As […]

Onescreen Embeds One Million Live Listings into ChatGPT and Claude

BOSTON, MA, UNITED STATES, June 23, 2026 /EINPresswire.com/ — Onescreen, the modern partner for out-of-home (OOH) advertising, today announced early access to its public Model Complex Protocol (MCP) server. It connects Onescreen’s OOH research data, such as audience personas, market and inventory rankings, and close to a million live listings, […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Markets: Western Washington Headquarters:  1109 1st Avenue, Suite 205, Seattle, WA Phone:  206-536-3600 Email:  info@pacificoutdooradvertising.com Pacific Outdoor operates 104 bulletins, 18 digitals and 18 walls with coverage in downtown Seattle and northern suburbs, Tacoma and Olympia. Billboard Insider talked with Pacific Outdoor Partner Steve Richards. What’s new over […]

There are 420,500 bulletin/poster faces in the US

Here’s a breakout of how many out of home displays there are in the US at year end 2025 according to the OAAA.  We note that the OAA shows that there are 420,500 Billboards in the United States as of 2025.  Billboard Insider’s list 2025 North American Bulletin/Poster  companies calculated […]