The World Out of Home Organization’s 2026 Annual Congress in London is shaping up to be the most important gathering in WOO’s recent history — the first return to London since 1990 but also an opportunity to highlight the importance of creativity, sustainability and the AdNetZero carbon calculator, the increasing […]
Author: billboardinsider
Charlie MacIntyre on getting into the Out of Home Business
Charlie MacIntyre of Bullfrog Outdoor recently sold his Indiana out of home company after 28 years in the out of home business. Billboard Insider will run a series in which Charlie discusses his career and what he’s learned. Today he talks about getting into the out of home business. How […]
Tower Title Specializes in Out of Home Title Issues
Have any of you struggled when ordering title for a billboard easement or land purchase because the title company doesn’t understand the out of home business? Tower Title can solve your problems. Billboard Insider talked with Kyle Perry, Tower Title’s CTO, to learn more about how Tower Title assists out […]
Rate this Ad by Greg Callham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Manabloom Media
Company: Manabloom Media Markets: Washington, Oregon Address: POB 626, Milton-Freewater, OR 97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in technology and a recent exit from a public safety software company he grew to 40 employees and high seven figures in revenue, he turned his attention to a pair of problems he […]
DPAA at POSSIBLE Conference April 27 in Miami
On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, marketing, and technology for a must-see session at the POSSIBLE Conference. Presented in partnership with OUTFRONT. We’re talking brand CMOs, streaming executives, sports marketing innovators, and a powerhouse CTV/DOOH panel. This is […]
Company of the Day: Magellan Transit
Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]
Rothfelder on IBO Spring Conference in New Orleans
Laissez les bons temps rouler! For those of you that don’t speak Louisiana Cajun French, that means “Let the good times roll!” And, that’s exactly what Chris Cowlbeck, Sarah Davis, and the rest of the crew at IBO have in mind for the 2026 Spring IBO Conference in New Orleans […]
OAAA Unveils 2026 Future Leaders Delegates
The Out of Home Advertising Association of America (OAAA) today announced the 2026 Future Leaders Program delegates, recognizing ten rising professionals selected for their leadership potential and contributions to the out of home (OOH) advertising industry. Now in its third year, the program, led by OAAA’s OOH UNITED committee, reflects […]
























