44% of Billboard Insider readers think that the biggest strength of the out of home business is that there are barriers to entry in the business which limit competition. The biggest barrier to entry is permitting. Many US cities or counties have sign codes which prohibit new billboards. Every […]
Author: billboardinsider
FBI Gives Award to North Carolina Advertising Association
FBI Charlotte chose the North Carolina Outdoor Advertising Association (NCOAA) as the 2025 Director’s Community Leadership Award (DCLA) recipient for North Carolina. The NCOAA has been an invaluable partner to the FBI Charlotte Field Office since 2020. NCOAA is the statewide trade association representing outdoor advertising operators across North Carolina. […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street, Santa Monica, CA 90401 Phone: 877-820-3002 Markets: California, New York Summit Media was founded in 1998 and operates a plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on: Sunset Strip West Hollywood Hollywood West L.A. Brentwood Santa […]
Billboard Insider Readers Love OOH Barriers to Entry & Think Lease Renewal is OOH’s Biggest Risk
Last week we asked Billboard Insider readers what the strengths and risks are of the out of home business. Here are the results of our poll. 44% of Billboard Insider readers think that barriers to entry (e.g. difficult permitting and restrictive sign codes) are the biggest strength of the out […]
Clear Channel Outdoor confirms Mubadala Capital sale to close in 4Q 2026
Clear Channel Outdoor filed a form 8k yesterday confirming that the Mubadala sale will close before the end of the year. Clear Channel Outdoor stock rose 1.91% to $2.405 in response. Here’s the release Item 7.01 Regulation FD Disclosure. On October 1, 2026, Clear Channel Outdoor Holdings, Inc. (the “Company”) […]
OBIE Award Presenters Announced
The OBIE awards will be held Thursday October 15 at the Museum of Modern Art in New York City. OAAA has released a list of the awards presenters. You can learn more and buy tickets at the OBIE Awards website. To receive a free morning newsletter with each day’s […]
Company of the Day: Steel City Outdoor
Company: Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA 15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant with 68 faces, including 50 digital faces in communities in and around Pittsburgh, Pennsylvania. The company was started in 2011 and is a member of OAAA, […]
US Out of Home Stocks Underperform Market in 3Q 2026
US out of home stocks underperformed the market for the third quarter of 2026 as rising interest rates and fears of a possible recession impacted values. Here’s a review of US out of home stock performance in the third quarter of 2026, sponsored and analyzed by SignValue. During the […]
Anna Bager on why Out of Home is growing so fast
Solomon Partners Christian Bermel (left) and Mark Boidman (right) interviewed OAAA CEO Anna Bager at the Cannes Lions Festival. Some highlights from the conversation. Bager says AI can help out of home I think we should quickly talk about AI, on top of AI vendors being by far among the […]
























