Author: billboardinsider

Brian Cone on General Liability Insurance and Why it Matters to Your Out of Home Company

The Cone Company services the insurance needs of out-of-home advertising companies.  Last week, Brian discussed how he started representing out-of-home companies in the insurance marketplace.  Today, Brian explains general liability insurance and why it matters for your out-of-home company. Let’s start with “GL”. What is General Liability, and why do […]

Steel City Adding 22 New Digitals

Steel City Billboards is expanding in Pittsburgh.  Billboard Insider talked with Steel City Billboards CEO Mitchell Fowkes about the project. You’re adding some digitals? Steel City Billboards is expanding its presence in the Pittsburgh market with the addition of 22 digital faces. This move significantly increases the company’s digital footprint across […]

OAAA announces winners of Inaugural 2026 Honors Circle at OOH Media Conference

May 12, 2026 – The Out of Home Advertising Association of America today announced the winners of its inaugural 2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising. The awards were presented during the 2026 OOH Media Conference in […]

Day Two of the OOH MediaCon 2026 in 5 Quotes

Lamar Advertising Outdoor Division President Ross Reilly talks about his background I got into this space around 12 years as a real estate manager and then general manager for Baton Rouge…the last five years I’ve been having a great time in capital allocation.  We’ve done a billion dollars worth of […]

OAAA and National Geographic Photo Ark Launch Nationwide Pledge to Pollinate Campaign

WASHINGTON, May 12, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced a new national public service campaign in collaboration with the National Geographic Photo Ark, celebrating the 20th anniversary of this renowned conservation documentary project. The “Pledge to Pollinate” campaign builds on nearly […]

Company of the Day: Mountain Outdoor

Company:  Mountain Outdoor Markets:  Tennessee Address:  9724 Kingston Pike, Suite 204, Knoxville, TN  37922 Phone: 865-691-4705 Email: schurch@mountainoutdoor.com Mountain Outdoor operates a billboard company with 83 faces in Knox county and Sevier County in East Tennessee.  Dwight Church is the company’s President. How did Mountain Outdoor get into the billboard business? Mountain Outdoor […]

Day One of the OAAA Conference in 5 Quotes

Here are five quotes from the Independent Summit on the first day of the OOH Mediacon 2026. Adquick CEO Chris Gadek on why Adquick built the How much do billboards cost in widget “How much do billboards cost?” is the #1 out of home query in google.  42% of the […]

Recommendations for AI Generated Out of Home Ads

Over the past few months, our clients in all parts of the country have seen a surge in the number of customers who are providing AI-generated mock-ups during the creative production phase.  In most cases, the customer offers the mock-up for inspiration, looking to the OOH professionals for direction.  In […]

Four Questions for Adams Outdoor’s Kevin Jones

Adams Outdoor has been active in the out of home M&A market.  Recent transactions have included Parkway Outdoor, Cameron Outdoor, Bullfrog Outdoor, a structure from McWhorter Media and some displays from Encore Outdoor  Billboard Insider interviewed Adams Outdoor CEO Kevin Jones to learn more. You came to out of home […]

Why you need smartlink controllers

Outdoorlink’s Smartlink controllers allow you to remotely manage and monitor your billboard lights and digital displays.  Billboard Insider Co-Publisher Dave Westburg is an unabashed fan of the product because a company in which he invested used Smartlink to reduce  electric costs and get notifications of lighting outages at an Indiana […]