Author: billboardinsider

David Feldman Caps 55 Year Out of Home Career

Dave Feldman is retiring from Park Outdoor Advertising effective December 31, 2025 after almost 55 years in the out of home business.  Dave held several positions at Park Outdoor, most recently serving as Executive VP/COO.  He also served on the Board of Directors of the OAAA, cofounded the Outdoor Advertising […]

Lamar Expects $300 Million in Acquisitions in 2026

Here’s a selection of Lamar CEO Sean Reilly’s comments at this week’s Wells Fargo TMT conference, sponsored and analyzed by SignValue. Lamar is testing an automated plaform for local ad buying We’re actually beta testing and automated buying platform for local customers in in three markets as we speak.   Now […]

Scott Carper RIP

Scott Carper of Sacramento, CA, passed away at home on November 13, 2025. Andy Goodman fills us in on the details of Scott’s career: Scott began his career with Outdoor Systems in 1999, remaining with the company through its many transitions until it became CBS Outdoor. He dedicated nearly 15 […]

Billboard Insider readers want long term leases in order to put up billboards

Billbaord Insider asked readers earlier this week what’s the minimum land lease term they’d accept if they were putting up a new billboard.  This is a topic on which our readers feel strongly to judge from the huge number of responses.  85% of readers want to a landlease with a […]

Company of the Day: Gordon Outdoor Corrected and Revised with Images

Billboard Insider connected with Jeff Gordon of Gordon Outdoor so we are running an updated Gordon Outdoor Advertising company of the day. Company:  Gordon Outdoor Advertising corrected and revised with images. Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 […]

SignValue’s Clear Channel Outdoor at a glance – September 2025

SignValue has prepared the following analysis of Clear Channel Outdoor’s  3Q 2025 financials.   If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

What’s the minimum term you will accept for a billboard lease

When you put up a new billboard you always want the longest possible lease for the ground the billboard sits on.  A long lease gives you a good planning horizon and insures you’ll recover your investment and maximizes the value of the billboard when you want to sell.  Landlords, on […]

Company of the Day: Gordon Outdoor

Company:  Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates a billboard plant with 136 faces including nearly 40 digital faces in Oklahoma and Kansas.  The company is is in a strong development phase.  Gordon Outdoor specializes in unique and high end LED billboard locations.  Jeff […]

SignValue’s Lamar at a Glance – September 2025

SignValue has prepared the following analysis of Lamar Advertising’s  3Q 2025 financials.     If you have questions, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

Who’s “the number one outdoor advertising company worldwide”?

JC Decaux is fond of calling itself “the number one outdoor advertising company world wide.” It considers itself number one based on the number of outdoor advertising panels.  We think enterprise value (the sum of the market cap of a company’s stock plus all debt) is a better way to […]