Billboard Insider note: We saw a demonstration of the Super Optimal ad measurement tool at last month’s IBO show and were impressed by what we saw. We aren’t the only ones. NEW YORK, May 7, 2026 – Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) […]
WASHINGTON, May 06, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the renewal of its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home (OOH) media to support law enforcement and public safety efforts across the […]
Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant with 24 faces in Shreveport, Louisiana. Media Mpact purchased the billboards from Ace outdoor in December 2024. Amber Patton is Media Mpact’s founder. Prior to founding Media Mpact, she […]
Clear Channel Outdoor had an outstanding quarter due to the recovery of the San Francisco market and the impact of the Super Bowl. Here are the results of the Clear Channel Outdoor 1Q 2026 earnings release and 1Q 2026 10Q , sponsored and analyzed by SignValue. There was no earnings […]
Here’s a breakdown of who makes what at the public out of home companies for 2025, sponsored and analyzed by SignValue. We have listed the total compensation of each executive together with the total stock performance, enterprise value and revenues at each company. Some comments. Lamar Advertising’s Sean Reilly […]
The Out of Home Advertising Association of America (OAAA) today announced an expanded lineup of speakers and sessions for the 2026 OOH Media Conference, taking place May 11–13 in Dallas, reinforcing the event as the industry’s leading forum for understanding how out of home (OOH) is shaping modern marketing. Centered […]
5th May 2026: Marmite’s new outdoor campaign has proved highly divisive with audiences, according to data from System1. Love it. Hate it. Cook with it., Marmite’s latest campaign showcases a series of comforting favourites, from cheesy pizzas to hearty pasta dishes, all looking irresistibly familiar at first glance. Look closer, and the […]
Company: Mile High Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. Phone: 303-783-4800. Email: sales@milehighoutdoor Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in Colorado, including 20 digital billboard faces. Business Times and Watchfire have written about the company’s digital sign installations. Mile High […]
Yesterday we ran a post by Sam Stokely of Stokely Outdoor asking for advice about condemnation issues in Oklahoma. Here are some of the comments we received. Out of home attorney Richard Hamlin of Hamlin|Cody says it’s important to engage a lawyer You should engage an attorney now! It does […]
Ohio Outdoor Founder Ben Harbaugh was on a growth panel at the spring IBO show. Billboard Insider asked him to amplify some of his comments. At the IBO show you said: “When you are small and you’re the primary person doing everything there’s a lot in your head that should […]
