Billboard Insider has run across a new website called Perch which prices 1,196 permitted billboards in Chicago. See Perch Chicago. The site connects the IDOT’s permit registry and traffic counts, grades billboards and models what a billboard should cost. We expect to see more sites like this as AI and […]
Dubai, UAE – 20 October 2026 – Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC (ADX:2POINTZERO), today announced it is expanding its inventory network into the United States through an agreement with OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL […]
Company: Target Outdoor Markets: Ontario, Canada Address: Ontario Email: targetoutdoor2019@gmail.com Target Outdoor operates a billboard plant with 19 digital faces in Southern Ontario. The company’s digital billboards are in the following communities: Belleville Brantford London Vaughan Roy Dzeko is the company’s President and CEO To receive a free morning […]
In a recent poll, Billboard Insider readers identified regulations as the 3rd biggest risk in the out of home business, behind lease renewals and cyclical revenues. OUTFRONT Media’s 10-k highlights regulatory risk: “Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
WASHINGTON, Oct. 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) announced the winners of the 84th Annual OBIE Awards during a celebration at The Museum of Modern Art (MoMA) in New York City, recognizing the best creative work in out of home (OOH) advertising. […]
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 49 static faces around Minnesota. A large group of the company’s faces was sold to Reagan Outdoor in July […]
Readers cited revenue cyclicality as the second biggest risk to the out of home industry in Billboard Insider’s recent poll. Out of home revenues are cyclical and decline in a recession. Take a look at how out of home did during the past four recessions. In a normal recession, […]
WASHINGTON, Oct. 15, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today announced that Nick Brien, Chief Executive Officer of OUTFRONT, has been named Chairman of its Board of Directors. Brien succeeds Scott […]
Out of Home Sales Expert Kevin Gephart on the AI threat to sales reps I’m often asked whether AI will replace OOH sales reps. It will replace reps who don’t use AI Fairmount Outdoor President Billy Tolson on what makes a good billboard lease I think the biggest thing is […]
