Author: billboardinsider

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7663 RBX Media looks to redefine outdoor advertising with iconic brand experiences in sought after locations, offering architecturally-designed signs and premium digital technology. The Company currently has the following two locations: RENAISSANCE AIRPORT HOTEL in St. Louis, MO: Dynamic Digital Display […]

Why Physical Media Grows More Valuable in an AI-Generated World

By Greg Wise, Co-founder and Chief Customer Officer at Onescreen The cost of creating content is crashing to zero. Generative AI can write copy in milliseconds, generate hyper-realistic brand models on demand, and spin up an entire ad campaign tailored to an audience of one before your morning coffee gets […]

Philly Welcomes LeBron with Billboards

This billboard appeared after LeBron James announced he was joining the Philadelphia 76ers.  Nice use of humor. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement   […]

Kevin Gephart on Selling Short-Term vs Long-Term Contracts

  A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. One surprising result: more than 85% said they will accept contracts of six months or less. There are very limited times when a short-term contract makes sense. But before agreeing to […]

Red Star Outdoor launches Massive Chicago Wallscape

CHICAGO, IL – July 28th, 2026 – Red Star Outdoor has unveiled its newest billboard acquisition, and you can’t miss it. A new pair of eyes now watches over the congested Ontario & LaSalle intersection below the iconic 640 N. LaSalle building, where a towering figure peers over the edge […]

Company of the Day: Ralston Outdoor

Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas.  The company was founded in Dallas in 1976 by Doug Ralston.  Ralston operates a plant of over 240 faces including 10 digital faces […]

Getting Your Out of Home Name Right

How are out of home companies named?  Here are the most popular practices in order of popularity. Founder names – This is the most popular approach to naming. 34% of the 605 out of home companies in our database are named for a founder or has the founders initials. Most […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Premiere Outdoor Advertising

Company: Premiere Outdoor Advertising Markets: Montana Address: 623 Mountain View Drive, Bozeman, MT. 59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Pemiere Outdoor Adverrtising is a local family-owned billboard company which was founded in 1990 and operates 214 faces  in Montana.  It is affiliated with Art Outdoor To receive a free morning newsletter […]

Plainview Outdoor Debuts Liberty Bell Replica in Chattanooga

Chattanooga, Tenn. – Plainview Outdoor Advertising rang in America 250 with the installation of a new Liberty Bell replica on one of their Chattanooga billboards. The replica is a 50-pound metal cutout supplied by Chattanooga-Hamilton County “America 250” and Siskin Steel. It was installed on the billboard on June 15 […]