The tightening link between media investment and measurable business outcomes is driving agencies to better demonstrate impactful results for its clients’ out-of-home investments. Talon’s new head of effectiveness role is a story about where OOH is going – toward unified global standards, deeper analytics and a more accountable future for […]
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates a billboard plant with 1,687 faces including 71 digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The […]
Vendor: The Cone Company Products: Out-of-home insurance (general liability/umbrella, property/inland marine, advertising/media liability, cyber, directors and officers, key exec and buy-sell life products) Address: 4121 Carmichael Rd. Suite 502, Montgomery, AL 36106 Email: bcone@theconeco.com Phone: 334-272-4791 Brian Cone grew up in the insurance business—literally. He spent summers working at his […]
AMSTERDAM, the Netherlands – April 29, 2026 – Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. This expansion enables advertisers to use […]
Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week. Here’s part of the conversation where Bell Board podcast host Neil Bell and Dave discuss how they are using AI in the out of home business: Are you using AI to run your business? I’ve been […]
The Out of Home Advertising Association of America today released its annual 2025 OOH Facts & Figures Ad Spend Performance report, a comprehensive look at category spending, format growth, and overall industry trends, alongside its 2025 MegaBrands Report, which ranks the nation’s largest out of home advertisers and highlights […]
Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. What’s new in the past year? The past year for Milestone has been all over […]
Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor to Adams. Last week Charley talked about site development. Today he talks about sales and creative. You started in sales. What does selling outdoor mean to you? Make a friend. […]
The 2026 OOH MediaCon is coming up May 11-13, 2026 in Dallas. Billboard Insider will attend and moderate a panel on AI and out of home on Monday May 11. We asked Olivia Oshry the Chief Marketing Officer at OAAA to talk about what makes the conference a must-attend event. […]
Three leaders of the US-based Out of Home industry are set to join the World Out of Home Organization Annual Congress in London this summer. They are Sean Reilly, CEO Of the US’s biggest OOH company Lamar; Nick Brien, the new CEO of OutFront Media, a former boss of McCann Worldgroup and […]
