Author: billboardinsider

Why you need smartlink controllers

Outdoorlink’s Smartlink controllers allow you to remotely manage and monitor your billboard lights and digital displays.  Billboard Insider Co-Publisher Dave Westburg is an unabashed fan of the product because a company in which he invested used Smartlink to reduce  electric costs and get notifications of lighting outages at an Indiana […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Email: sales@munnoutdoor.com Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 200 total faces including 10 digital faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was […]

Lamar Revenue up 4.5% in 1Q 2026

“Our first quarter results succeeded our internal expectations on both the top and bottom lines with strength from both local and particularly national customers” was how CEO Sean Reilly began Lamar Advertising’s first quarter 2026 conference call. Here are the results of Lamar Advertising first quarter  2026, earnings release, 10Q […]

OUTFRONT Revenues up 10% in 1Q 2026

Here are the results of the OUTFRONT first quarter 2026 earnings release, earnings presentation and conference call, sponsored and analyzed by Signvalue. Revenue increased 10% to $430 million.  Billboard revenue increased 7%.  Transit revenue increased a whopping 22%.   The company’s billboard yield increased from $2,623 in the first quarter […]

Quality Is Key to Out of Home Campaign Success

Billboard Insider note: We saw a demonstration of the Super Optimal ad measurement tool at last month’s IBO show and were impressed by what we saw.  We aren’t the only ones. NEW YORK, May 7, 2026 – Building on prior research demonstrating the effectiveness of out-of-home (OOH) advertising, new analysis from Clear Channel Outdoor (NYSE: CCO) […]

OAAA Renews Partnership with FBI

WASHINGTON, May 06, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the renewal of its partnership with the Federal Bureau of Investigation, extending a nationwide program that uses out of home (OOH) media to support law enforcement and public safety efforts across the […]

Company of the Day: Media MPact

Company: Media Mpact Markets: Louisiana Address: PO Box 52496 Shreveport, Louisiana Email: amber@mediampact.com Phone: 318-989-7446 Media Mpact operates a billboard plant with 24 faces in Shreveport, Louisiana.  Media Mpact purchased the billboards from Ace outdoor in December 2024.  Amber Patton is Media Mpact’s founder.  Prior to founding Media Mpact, she […]

Clear Channel Outdoor Revenue up 12% in 1Q 2026

Clear Channel Outdoor had an outstanding quarter due to the recovery of the San Francisco market and the impact of the Super Bowl.  Here are the results of the Clear Channel Outdoor 1Q 2026 earnings release and 1Q 2026 10Q , sponsored and analyzed by SignValue.  There was no earnings […]

Who Makes What at the Public Out of Home Companies

Here’s a breakdown of who makes what at the public out of home companies for 2025, sponsored and analyzed by SignValue.  We have listed the total compensation of each executive together with the total stock performance, enterprise value and revenues at each company.   Some comments. Lamar Advertising’s Sean Reilly […]

OOH Media Conference Adds Speakers

The Out of Home Advertising Association of America (OAAA) today announced an expanded lineup of speakers and sessions for the 2026 OOH Media Conference, taking place May 11–13 in Dallas, reinforcing the event as the industry’s leading forum for understanding how out of home (OOH) is shaping modern marketing. Centered […]