Author: billboardinsider

The Company that Spends $5 Million a Year on Billboards

Christian Aid Ministries (“CAM”) is a US non-profit which spent approximately $5 million to purchase ads on 1,700 billboards in 2025.  Billboard Insider spoke with Jay Stotzfus and Jeff Nisly about the program. Give an overview of CAM CAM is an Ohio-headquartered, non-profit which raised $171 million last year to […]

Ecoliteco’s Mike Gutowski on Solar Billboards

Ecoliteco President Mike Gutowski has more feedback on solar powered billboards Using solar plus battery to power any sized billboard lighting solution is 100% possible in any geographic location. To achieve this, it helps to have years of industry and product knowledge with good mathematics discipline. Using this as the […]

Lamar Celebrates America’s 250th Anniversary

As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America […]

The Walgreens Rule for Sign Development

Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast.  Some of the highlights. Find a good banker and stick with them. You could probably write a book on billboard bank financing. Banks are very friendly when you’re getting into the business, and then a couple […]

Reader Feedback on Solar Powered Billboards

Yesterday Billboard Insider asked readers if their company’s out of home plant had solar powered billboards.  Here are the results. Many readers shared their opinions. Mike Brown of Brownhouse Outdoor had a bad experience with solar. I’m in California. I built a double 14×48 billboard in 2022. There was no […]

OBIE Awards Jury Announced

WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on […]

Company of the Day: Outdoor Signs

Company: Outdoor Signs Headquarters: PO Box 600477, Dallas, TX. 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the IBOUSA. […]

John Music on Building a Solar Powered Billboard

Billboard Insider is running an interview series with John Music who has more than 50 years experience in the out of home business.  John has previously talked about getting into out of home and building signs.  Today he talks about building solar powered billboards. What made you install solar? My […]

Does your Out of Home Company have Solar Powered Billboards

The US Energy Information Administration reports that wind and solar generated 17% of US electricity in 2025.  Our feature story today describes two do-it-your-self solar billboards which John Music erected in Missouri.  Does your company have any solar powered billboards.  Take our poll below.  We’ll report the results tomorrow. What […]

The Drawbacks of Automated Marketing

Here’s how not to use AI and automation. in your marketing.  Look at the email below.  Billboard Insider moderated a panel at the Independents Summit but it was on AI, not brand evolution.    Billboard Insider isn’t connected with BetMGM or Intersection.  Billboard Insider has no European presence to strengthen. […]