CAMILLUS, NY – Park Outdoor Advertising is pleased to announce the completion of its newest back-to- back digital billboard located at 4400 West Genesee Street in the Town of Camillus. This high-visibility location along one of Central New York’s busiest commercial corridors will deliver powerful advertising opportunities to local businesses […]
Author: billboardinsider
Santa Monica Bets on Digital Displays to Revive Third Street Promenade
The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet. Here’s an analysis of the program, sponsored and analyzed by SignValue Seven […]
Lamar wins Phoenix Area Bus and Rail Ad Network
Baton Rouge, LA – July 15, 2026 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Valley Metro, the public transit agency in Maricopa County, Arizona, has selected Lamar Transit to manage a full-range advertising sales program for a five-year term beginning July […]
Company of the Day: Porlier Outdoor
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a 400 face billboard plant including 6 digital faces between St Louis and Kansas City. The firm was founded 1988 by Brent Porlier and is run by President Melissa Porlier. Here are some of the […]
What should out of home bad debts be?
Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require customers with weak credit history to personally guarantee the contract or pay in advance. […]
Last week to enter OBIEs
The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more accessible to agencies, brands, and […]
Meet Minneapolis Tries to Recruit LeBron with Billboards
Meet Minneapolis (with Preston Spire’s help) leveraged DOOH and social to send LeBron James (and all of LA) a message as he nears his NBA free agency decision. The nonprofit destination marketing group, which just named Minneapolis-based Preston Spire as its agency of record, played off a big cultural moment to secure a quick […]
Company of the Day: Pattison Outdoor
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with more than 240,000 advertising displays throughout 200 communities in Canad. Pattison has 430 employees. Pattison’s head office is […]
What Does an Average Independent Out of Home Company Look Like?
What does an average roadside out of home company in the US look like? Billboard Insider has 467 roadside billboard companies in its database. Most of them are Billboard Insider subscribers. Here’s what we’ve learned about the average independent roadside out of home company. The average roadside out of home […]
WOO adds 21 members
The World Out of Home Organisation has signed up another 21 members from across the globe, the culmination of a surge of new members this year. In addition WOO has just had its most successful annual congress ever, in London with more than 800 delegates, making 2026 WOO’s most successful.year […]
























