Author: billboardinsider

Charlie MacIntyre on Building Signs, Acquisitions and the Great Recession

Billboard Insider is running a series of interviews with out of home legend Charlie MacIntyre who recently sold Bullfrog Outdoor to Adams.  Charlie has talked about site development and sales and marketing.  Today he talks about building signs, acquisitions and operating during the Great Recession. Did you do construction yourself or […]

Link Media Outdoor revenues up 2% in 1Q 2026

Here are the results for Link Media Outdoor for the first quarter of 2026 taken from the Boston Omaha first quarter 2026 10Q, sponsored and analyzed by SignValue. Billboard revenues increased 1.9% to $11.0 million during the first quarter of 2026 due to increases in occupancy and rent. Lease expense […]

Getting Sellers and Clients Invested in Creative

This column was the basis of a presentation at the OAAA Independent Summit this week.  Billboard Insider liked the talk so much we are publishing an edited version here. By Brandon Sweeney, Creative Director, Link Media Outdoor One of the biggest challenges in out-of-home advertising is not designing great creative, […]

G3 and Vendo Partner to Create National Canadian Out of Home Network

Quebec City, May 7, 2026 — G3 Media Inc. and VENDO Media Inc. announce a major partnership combining their sales forces and advertising inventories, positioning it among the three largest out-of-home (OOH) media providers in Canada. This agreement enables both organizations to consolidate their efforts and offer a comprehensive, nationwide […]

Company of the Day: Movia Media

Company: Movia Markets: Nationwide US, Canada and Europe Address: Toronto, Canada Email: info@movia.media Phone: 416-271-1008 Movia helps brands maximize their advertising results with a unique combination of mobile ads and technology. Movia’s static and digital Mobile Billboards work together with tracking and Wi-Fi collecting sensors, allowing for both analytics and […]

Day Three of OAAA Mediacon in 6 Quotes

OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience I personally get rather frustrated when… we sell billboards on locations and audiences instead of outcomes and solutions…we don’t want to be restricted to gun shows and strip clubs… Scott Wells says AI trains Clear Channel’s […]

Brian Cone on General Liability Insurance and Why it Matters to Your Out of Home Company

The Cone Company services the insurance needs of out-of-home advertising companies.  Last week, Brian discussed how he started representing out-of-home companies in the insurance marketplace.  Today, Brian explains general liability insurance and why it matters for your out-of-home company. Let’s start with “GL”. What is General Liability, and why do […]

Steel City Adding 22 New Digitals

Steel City Billboards is expanding in Pittsburgh.  Billboard Insider talked with Steel City Billboards CEO Mitchell Fowkes about the project. You’re adding some digitals? Steel City Billboards is expanding its presence in the Pittsburgh market with the addition of 22 digital faces. This move significantly increases the company’s digital footprint across […]

OAAA announces winners of Inaugural 2026 Honors Circle at OOH Media Conference

May 12, 2026 – The Out of Home Advertising Association of America today announced the winners of its inaugural 2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising. The awards were presented during the 2026 OOH Media Conference in […]

Day Two of the OOH MediaCon 2026 in 5 Quotes

Lamar Advertising Outdoor Division President Ross Reilly talks about his background I got into this space around 12 years as a real estate manager and then general manager for Baton Rouge…the last five years I’ve been having a great time in capital allocation.  We’ve done a billion dollars worth of […]