NEW YORK — October 5, 2026 — Empirical Productions, the independent experiential, out-of-home and production company behind high-impact real-world brand experiences, today announced the appointment of Lina Maggi as Senior Vice President, Client Partnerships. In her new role, Maggi will focus on expanding Empirical’s relationships with brands and agencies, developing new […]
Author: billboardinsider
Company of the Day: Stellar Outdoor
Company: Stellar Outdoor Advertising Markets: Ontario Address: 7 John street, Unit 4, Hunstsville, Ontario. P1H1H2 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising is a family run firm which operates a network of 1,116 billboards in Ontario, Canada. The company was formed in 1947 as Annis-way signs. In 2012 merged with Specific Hi-way Signs […]
Out of Home Strength: High Business Margins
40% of Billboard Insider readers say that a strength of out of home is that it is a simple business with high cashflow margins. The best proxy for cashflow is EBITDA or earnings before interest, depreciation, amortization and taxes. It’s what cash you have left in the business after paying […]
“Elevate OOH” Launches CRM Billboard Management Software to Lift Up Independents
By Tracey Hess, COO & Co-Founder of Elevate OOH “Elevate” (transitive verb) “to lift up or make higher.” Merriam-Webster.com, 2026. Knowing that I wanted to build something to improve independent billboard operators’ workflow was the easy part. How to build it, and what to call it – well, that part […]
Out of Home Industry Strength: Barriers to Entry
44% of Billboard Insider readers think that the biggest strength of the out of home business is that there are barriers to entry in the business which limit competition. The biggest barrier to entry is permitting. Many US cities or counties have sign codes which prohibit new billboards. Every […]
FBI Gives Award to North Carolina Advertising Association
FBI Charlotte chose the North Carolina Outdoor Advertising Association (NCOAA) as the 2025 Director’s Community Leadership Award (DCLA) recipient for North Carolina. The NCOAA has been an invaluable partner to the FBI Charlotte Field Office since 2020. NCOAA is the statewide trade association representing outdoor advertising operators across North Carolina. […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street, Santa Monica, CA 90401 Phone: 877-820-3002 Markets: California, New York Summit Media was founded in 1998 and operates a plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on: Sunset Strip West Hollywood Hollywood West L.A. Brentwood Santa […]
Billboard Insider Readers Love OOH Barriers to Entry & Think Lease Renewal is OOH’s Biggest Risk
Last week we asked Billboard Insider readers what the strengths and risks are of the out of home business. Here are the results of our poll. 44% of Billboard Insider readers think that barriers to entry (e.g. difficult permitting and restrictive sign codes) are the biggest strength of the out […]
Clear Channel Outdoor confirms Mubadala Capital sale to close in 4Q 2026
Clear Channel Outdoor filed a form 8k yesterday confirming that the Mubadala sale will close before the end of the year. Clear Channel Outdoor stock rose 1.91% to $2.405 in response. Here’s the release Item 7.01 Regulation FD Disclosure. On October 1, 2026, Clear Channel Outdoor Holdings, Inc. (the “Company”) […]
























