Author: billboardinsider

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Sun Rose Media

Company:  Sun Rose Spectacular Markets:  West Hollywood, California Address: 8430 Sunset Blvd, West Hollywood, CA  90069 Email: info@sunrosespectacular.com Phone: 213-999-1992 Sun Rose Spectacular operates the largest digital spectacular on the Sunset Strip.  The Sun Rose Spectacular includes more than 5,000 square feet of full motion digital signage on the exterior of the […]

JCDecaux Revenue up 5.7% in first half of 2026

Here are the results of the JCDecaux 2Q 2026 earnings release and earnings call, sponsored and analyzed by SignValue.  We are reporting JCDecaux financials in US dollar equivalents. Revenue increased 4.6% to $2.2 billion during the first half of 2026 due to digital revenue growth and revenues from the 2026 […]

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7663 RBX Media looks to redefine outdoor advertising with iconic brand experiences in sought after locations, offering architecturally-designed signs and premium digital technology. The Company currently has the following two locations: RENAISSANCE AIRPORT HOTEL in St. Louis, MO: Dynamic Digital Display […]

Why Physical Media Grows More Valuable in an AI-Generated World

By Greg Wise, Co-founder and Chief Customer Officer at Onescreen The cost of creating content is crashing to zero. Generative AI can write copy in milliseconds, generate hyper-realistic brand models on demand, and spin up an entire ad campaign tailored to an audience of one before your morning coffee gets […]

Philly Welcomes LeBron with Billboards

This billboard appeared after LeBron James announced he was joining the Philadelphia 76ers.  Nice use of humor. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement   […]

Kevin Gephart on Selling Short-Term vs Long-Term Contracts

  A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. One surprising result: more than 85% said they will accept contracts of six months or less. There are very limited times when a short-term contract makes sense. But before agreeing to […]

Red Star Outdoor launches Massive Chicago Wallscape

CHICAGO, IL – July 28th, 2026 – Red Star Outdoor has unveiled its newest billboard acquisition, and you can’t miss it. A new pair of eyes now watches over the congested Ontario & LaSalle intersection below the iconic 640 N. LaSalle building, where a towering figure peers over the edge […]

Company of the Day: Ralston Outdoor

Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas.  The company was founded in Dallas in 1976 by Doug Ralston.  Ralston operates a plant of over 240 faces including 10 digital faces […]