In an era of tech slop, Granola is an AI notepad built with care and intention. By capturing the context of every meeting, it allows users to cut through the busywork and get the real work done. A believer that human presence is one of today’s most meaningful resources, Granola […]
Author: billboardinsider
Company of the Day: Pelican Outdoor
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates a billboard plant with 103 faces, including 10 digital faces in New Orleans, Louisiana. It is the only locally owned and operated billboard company servicing the greater New Orleans metro area. Most of […]
You can recover legal fees if your lease says so
You can recover legal fees to defend your lease rights if your lease says so. That’s the lesson on Lamar Advertising Southwest, Inc “Lamar” v Grandview Realty, LLC “Grandview” Here are the facts. Lamar had a three year lease for four billboard structures on property owned by Grandview. The lease […]
Watchfire introduces new digital billboard innovations
DANVILLE, Ill. — July 8, 2026 — Watchfire announced a series of updates designed to help digital billboard operators reduce operating costs while increasing revenue and improving day-to-day efficiency. “The challenge isn’t managing screens, it’s consistently filling them with paying advertisers,” said Kyle Dines, vice president of outdoor advertising at Watchfire. […]
Most Independent Out of Home Companies use Quickbooks
Most independent out of home companies use Quickbooks to keep their financials. Here are the results from yesterday’s Billboard Insider poll. 70% of our readers use Quickbooks to keep financials. 21% use another system. 6% use a bookkeeper. 2% use Wave and 2% use Xero. To receive […]
Talon Acquires PJX Media
7 July 2026 – New York / London: Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in […]
Company of the Day: Pearl Media
Company: Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402 Phone: 973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In June 2025 Pearl rolled out a digital sign network in midtown New York City. […]
How do You Track Financials?
How do you track financials? We suspect that many of you, like Billboard Insider, use Quickbooks. It’s the industry standard and integrates with the out of home management software provided by Apparatix, Billboard Planet and SignDash. Aggressive price increases, constant format tinkering and increased complexity have made Quickbooks less appealing […]
Global Out of Home Spend is $54 Billion and 5% of Total Ad Spend
The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on […]
Jacobs Creek Runs New Billboard Ads
Jacob’s Creek is launching ‘Welcome to the Creek,’ a new global brand platform designed to make one of the world’s most recognised wine brands feel more socially relevant,culturally current, and confidently shareable for a new generation of drinkers. The UK is the first market to launch the platform, with Vinarchy’s […]
























