Can a billboard easement and lease survive a tax sale challenge? Yes, according to 3018 Pershall, LLC. vs Outfront Media, LLC. Here are the facts. In 1990 National Advertising signed a billboard lease on land near I-270 in St Louis. Outfront acquired National advertising in 1997 and entered into a […]
Author: billboardinsider
Vistar Media Appoints Goodge Enterprise Sales Director
London – February 2, 2026 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Oliver Goodge as Enterprise Sales Director, EMEA. In this newly created role, Goodge will lead the expansion of Vistar Media’s enterprise solutions across the region, partnering closely with […]
JCDecaux Unveils Global Programmatic Out of Home Buying
Paris, February 2nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to […]
Ocean Outdoor Adds Manchester Arndale Centre
Ocean Outdoor has been awarded the sales and marketing contract to manage all existing Out of Home (OOH) advertising formats on behalf of Manchester Arndale, the UK’s biggest inner city retail centre. Ocean plans to revamp the centre with new screen formats and the latest DOOH technology. The long term […]
Company of the Day: Jackrabbit Outdoor
Company: Jackrabbit Outdoor Markets: Arkansas Email: info@jackrabbitoutdoor.com Phone: 501-868-2919 Jackrabbit Outdoor operates a billboard plant with 38 static faces and 1 digital billboard face in western Arkansas. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter […]
The Vendors You Need to Thrive in Out of Home
One of Billboard Insider’s 5 tips for starting an out of home company is to assemble a team of proven vendors. To thrive in the out of home business you’ll need to add these vendors to your team. Accounting & management tools. Accounting software (QuickBooks or Wave) allows your to […]
Readers Say a Digital Takes 6 Mos or More to Rent Up and 70% is Full Occupancy
Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]
Ipsos Strengthens Audience Measurement Expertise with Seventh Decimal Acquisition
Paris, 27 January 2026 – announces the acquisition of Seventh Decimal, a research technology company specialising in Out-Of-Home (OOH) audience measurement. Established in 2019 and headquartered in the UAE, Seventh Decimal is still in the initial phase of its development and will benefit from Ipsos to scale. Leveraging proprietary, state-of-the-art […]
Company of the Day: Intersection
Company: Intersection Markets: Nationwide US Headquarters: 470 Park Avenue South, 10th Floor, New York, NY. 10016 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including Atlanta, Boston, Charlotte, Chicago, Las Vegas, Los Angelles, Minneapolis, New Jersey, New York, […]
Five Things You Need to Know Before Starting an Out of Home Company
I was asked to give a short talk to a group group of people interested in entering the out of home advertising business. I highlighted five things based on 30 years experience in the out of home business as a lender, investor and Co-Publisher of Billboard Insider. Billboards are […]























