Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you enter the […]
The US public out of home companies outperformed the market during the fourth quarter of 2025. Here’s an analysis of US Public out of home advertising stock performance, sponsored and analyzed by SignValue. Clear Channel Outdoor was up 40% due to strong performance by the company’s airport unit and news […]
Alerus Financial (formerly Metro Phoenix Bank) is no longer making new out of home advertising loans. Alerus considered a sale of the $55 million loan portfolio but Billboard Insider hears it now plans to make no new loans and let the portfolio run off. What does this mean for […]
An independent out of home exec weighs in on the cost of impressions data…. I read your article on Geopath and the comments from out of home companies. I agree 100% with the midwest exec. In fact, I had that very situation happen to me a couple months back. I […]
Billboard Insider asked Geopath interim CEO Rob Peterson if he wanted to comment on Geopath’s financial woes and he wrote the following response which we are reprinting in its entirety… Dave, (cc: Ali Broback – Geopath Board Chair) Thanks very much for the opportunity to respond to your article, Geopath’s Financial […]
CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the former billboard assets of ZMC Hotels, based in Duluth, Minnesota. The purchase includes 10 static (traditional) bulletins along the Hwy 53 corridor in Superior Wisconsin and along the […]
Some thoughtful comments on yesterday’s article on Geopath’s financial woes. An eastern out of home exec thinks a single accurate MRC-accredited measurement standard makes sense. We do subscribe to GeoPath. We don’t like it and have looked into Per View but the numbers did not make a lot of sense […]
Geopath (the non-profit which provides measurement services to the US out of home industry) released 2024 financials and the numbers aren’t pretty. Here’s a summary. Geopath has lost money for three straight years. The 2024 loss was $1 million, down from a $1.6 million loss in 2023. We suspect the […]
Today, out of home leasing and development expert Andy Goodman of Age Advertising talks about how corporate landlords differ from individual landlords and what sort of lease terms you should seek. When it comes to securing billboard leases, not all landlords are created equal. One of the most significant distinctions […]
With the financial support of the National Wine Agency and organized by “Colangelo & Partners”, an American marketing company contracted by the agency, as part of the Georgian wine marketing campaign in the USA, advertising “light box” banners were placed at 18 bus stops in Manhattan, New York City. The […]
