Author: billboardinsider

Up Like a Rocket, Down Like a Rocket

  Last Friday we wrote that Vivint was the third largest US out of home advertiser in 2025, after Apple and Morgan & Morgan.  Vivint’s out of home  spending increased from approximately $150,581 in 2024 to $53 million in 2025.  We are trying to figure out where all that money […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Clear Channel Outdoor runs summer learning billboard campaign

NEW YORK, July 10, 2026 /PRNewswire/ — Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear Channel Outdoor (CCO) and the National Summer Learning Association (NSLA), the nation’s only organization dedicated […]

Company of the Day: Porter Outdoor

Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone:  Indiana 765.962.3220  Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business with over 550 poster faces and 70 bulletin faces serving […]

Can you name the third largest US Out of Home advertiser?

The top three 2025 US out of home advertisers were Apple, Morgan and Morgan…and Vivint???  Here’s what you need to know about the third largest US out of home advertiser. Vivint Vivint makes smart home security, energy management and automation systems. Vivint was acquired by NRG Energy for $2.6 billion […]

Ragged Edge uses OOH to Rebrand Granola

In an era of tech slop, Granola is an AI notepad built with care and intention. By capturing the context of every meeting, it allows users to cut through the busywork and get the real work done. A believer that human presence is one of today’s most meaningful resources, Granola […]

Company of the Day: Pelican Outdoor

Company:  Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters:  201 Kent Avenue, Metairie, LA  70001 Phone: 504-738-5153 Pelican Outdoor operates a billboard plant with 103 faces, including 10 digital faces in New Orleans, Louisiana.  It is the only locally owned and operated billboard company servicing the greater New Orleans metro area.    Most of […]

You can recover legal fees if your lease says so

You can recover legal fees to defend your lease rights if your lease says so. That’s the lesson on Lamar Advertising Southwest, Inc “Lamar” v Grandview Realty, LLC “Grandview”  Here are the facts. Lamar had a three year lease for four billboard structures on property owned by Grandview.  The lease […]

Watchfire introduces new digital billboard innovations

DANVILLE, Ill. — July 8, 2026 — Watchfire announced a series of updates designed to help digital billboard operators reduce operating costs while increasing revenue and improving day-to-day efficiency. “The challenge isn’t managing screens, it’s consistently filling them with paying advertisers,” said Kyle Dines, vice president of outdoor advertising at Watchfire. […]

Most Independent Out of Home Companies use Quickbooks

Most independent out of home companies use Quickbooks to keep their financials.  Here are the results from yesterday’s Billboard Insider poll.  70% of our readers use Quickbooks to keep financials.  21% use another system.  6% use a bookkeeper.  2% use Wave and 2% use Xero.       To receive […]