Paris, 2 November 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Artvertising, a benchmark in outdoor scenography and large-format communication in urban environments, has been selected by the Centre Pompidou to complement its iconic building with advertising and artistic installations throughout its […]
Billboard Insider is running an interview series with Fairmount Outdoor President Billy Tolson. Billy has talked about finding his way from child acting to the out of home industry and what makes a good billboard lease. Today he talks about his California murals business. How did you enter the California […]
Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard. Two-thirds of our readers accept percentage leases. Here are the poll results. To learn more about percentage leases see Pros and Cons […]
Borrell Associates has released a new advertising report. We asked Gordon Borrell what it means for the out of home industry and he said this: “Out of Home continues to defy the gravity that other forms of traditional media have been suffering. It’s been a remarkable performer, both on the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Trans-Ad Outdoor Markets: Connecticut Address: 13 Pond View Terrace, Branford, Connecticut 06405 Email: info@transadoutdoor.com Phone: 860-266-7598 Trans Ad operates a transit advertising business in Connecticut. The company was founded in 2003 and operates the business across 8 counties in central and southern Connecticut. Alan and Cindy Watson are the […]
Yesterday Billboard Insider discussed the drawbacks of percentage leases. Huntington Outdoor CEO Justin Powell tells Billboard Insider percentage leases make sense for several reasons: I’m firmly in the percentage land lease camp. I think they’re the best structure for building a lasting relationship between a billboard operator and a landowner. […]
As states continue to strengthen consumer privacy protections, California remains at the forefront of legislation shaping how businesses collect, use and manage personal data. For the out of home (OOH) advertising industry, these developments are important to watch. While OOH operates differently from many digital advertising channels, evolving privacy laws […]
Every billboard operator knows the drill. An alarm comes in, someone rolls a truck, and sometimes the problem turns out to be something that could have been sorted out from a desk. The redesigned Outdoorlink Portal was built to help operators figure out what’s going on before anyone gets in […]
SEATTLE, Wash. (October 29, 2026) — The Look Company, the large-scale visual branding company behind the 65,000-square-foot transformation of Vancouver’s Science World into the official match ball of the FIFA World Cup 2026, is giving a second life to each of the 131 panels it installed for the event. Each […]
