Author: billboardinsider

Company of the Day: Kennedy Outdoor

Company:  Kennedy Outdoor Markets: Ohio Address: 9327 Martinsburg Rd. St., Louisville, OH. 43071 Email: kennedyoutdoor9@gmail.com Phone: 740-258-7083 Kennedy Outdoor operates an out of home plant with 138 faces in Ohio.  The company was founded by Richard Kennedy in in 2013.  Billboard Insider talked with Kennedy. Richard, how did you get […]

Texperts on Billboard Legal Ads

University of Houston political science professor Brandon Rottinghaus and Texas Lawyer David Coale had a discussion on legal billboard advertising on the Texperts Podcast.  Some of the highlights. Legal advertising in Texas  Texas lawyer advertising is governed by rule 7 of the Texas disciplinary rules of professional conduct enforced by […]

Outdoor Advertising Needs People Metrics, Not Raw Device Counts

by David Strnad, Chief Product Officer, OOH, Ipsos Out-of-Home (OOH) is having a measurement moment, and frankly, it’s overdue. As advertisers rightfully demand the same accountability from OOH that they get from other channels, the market is flooded with aggressive narratives suggesting that more data points, specifically from sensors and […]

Lamar Revenue Up 2.8% in 4Q 2026

“We ended 2025 with encouraging sales momentum,” was how Lamar Advertising CEO Sean Reilly lead off the company’s 4Q 2025 earnings call.  Here are the results of Lamar Advertising’s 4th quarter 2025 earnings releaase and earnings call, sponsored and analyzed by SignValue. Net revenues increased by 2.8% to $596 million. […]

Company of the Day: Saline Signs

Company: Saline Signs Markets: Arkansas Headquarters: Benton, Arkansas Email: justin@salinesigns.com Phone: 501-213-5453 Saline Signs operates a billboard plant  with 98 total displayt faces including 7 digital display faces in Arkansas.  Billboard Insider talked with Maggie Adams. How did Saline get into the out-of-home advertising business? Saline Signs entered the out-of-home […]

Out of Home Advertising Still a Great Value

Take a look at the latest CPM (cost per thousand impressions) taken from  Solomon February 2026 Media Monthly report.  Out of home is a better value than broadcast TV, influencer marketing, streaming and newspapers.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Vistar Media Releases State of Consumer Attention Report

New York, NY – February 18, 2026 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions, today released its State of Consumer Attention Report, which examines what today’s audiences notice, trust, and do in response to advertisements. The report, which […]

Company of the Day: JR Promotions

Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN  47201 Phone: 812-379-2173 JR Promotions owns over 1,400 billboard faces in Indiana and Kentucky.  The company was started by Janeen Sprague in July of 1986.    In the spring of 1988, Richard Sprague joined to help the company focus on growth and […]

Adams Outdoor Expands with Strategic Acquisitions in Charlotte and Virginia

  February 18, 2026 — Adams Outdoor Advertising today announced the acquisition of two strategic billboard locations in the Charlotte, North Carolina and Virginia markets. Both transactions reinforce the company’s continued focus on disciplined, high-impact growth. In Charlotte, Adams acquired a premier digital billboard asset from Cameron Outdoor, serving westbound traffic heading into the […]

OAAA Media Conference Speakers Announced

WASHINGTON, D.C. — February 18, 2026 — As brands navigate an increasingly automated and fragmented media environment, the Out of Home Advertising Association of America (OAAA) is bringing together the leaders shaping modern brand power. OAAA today announced additions to an already powerhouse lineup for the 2026 OOH Media Conference, […]