New York, NY – December 10, 2025 – Seen Media Group, a trailblazer in premium out-of-home media and a force redefining how brands engage the streets, is excited to welcome JD Allman as its new Senior Vice President of Operations. In this new role, JD will guide the evolution of […]
Author: billboardinsider
Perrier-Jouet and Visual Feeder launch campaign transforming vacant storefront windows to ads
NEW YORK and LOS ANGELES. Dec 21, 2025. Perrier-Jouët, the iconic maker of fine Champagnes since 1811, has launched a landmark interactive window campaign in partnership with Publicis and Visual Feeder. The holiday installation transforms two major flagship retail locations into luminous, immersive worlds inspired by the brand’s deep connection […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Justin Houck, President, Houck Transit Advertising Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is […]
Jim Poage on 4 OSHA Hot Buttons
Jim Poage has a new podcast called The Billboard Safety Guy. On December 3 he talked about OSHA’s top ten citation list. Here are some items which made the list together with Jim’s comments. Machine guarding. And a lot of people in outdoor and billboards say, well, we don’t really […]
DOmedia adds Jeff Bell to Board
DOmedia has added Jeff Bell, the former CEO of LegalShield to its board. Billboard Insider considers this a fortuitous appointment at a time when legal firms are ramping up their out of home advertising. DOmedia, the leading platform for out-of-home (OOH) advertising, announced the appointment of Jeff Bell, former LegalShield […]
Company of the Day: Herring Outdoor
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. The company also […]
The Pros and Cons of Bank Financing for Your Out of Home Company
This is the third column in our series on out of home debt. We’ve previously talked about factoring and out of home lease financing. Today we’ll discuss the pros and cons of using a bank to finance your out of home company. Bank financing is the most common form of […]
Screenverse Launches Feeding America Campaign
New York, NY — December 17, 2025 — Screenverse, the largest programmatic digital out-of-home (DOOH) network in the United States, today announced the launch of “Doing Good with DOOH,” a Screenverse-led passion project supporting nonprofit organizations through real-world digital campaigns. This season, Screenverse is partnering with Feeding America, the nation’s […]
Legal Industry Out of Home Ads Exceed $500 million in US
Out of Home CFO Matt Siegel said this about legal advertising earlier this month at the B of A Leveraged Finance Conference: “It’s large and fast growing…I think everyone has seen…Morgan and Morgan and other…competitors. That’s been big and we can expect to continue to see that growing across the […]
























