Author: billboardinsider

Global Programmatic DOOH Market was $1.3 billion in 2025

Geography & Country Rankings · Full Year 2025  London · 14 September 2026 · For immediate release $1.339bn GLOBAL pDOOH ADSPEND · FY 2025 7.0% SHARE OF TOTAL GLOBAL DOOH SPEND 12 SSP PARTICIPANTS 40+ MARKETS COVERED The World Out of Home Organization (WOO) today publishes the inaugural WOO Global […]

Billboard Insider Readers Achieving Growth from new Billboards and Digital Conversions

Last week Citicorp Managing Director Jason Bazinet said one-third of US out of home growth was from digital conversions, one-third from tuck in acquisitions and one-third from static billboard rate increases.  Our readers agree with Billboard Insider that Bazinet’s analysis misses the importance of new billboard construction.  Look at the […]

Company of the Day: Sha Outdoor

Company: Sha Outdoors Headquarters: PO Box 33 Eldridge, AL 35554 Market: Birmingham, AL Phone: 205-495-0043 Email: shaoutdoors@gmail.com Sha Outdoors was started in 2016 to develop billboards along the I-22 corridor in Alabama. The company owns 6 billboard structures with 11 billboard faces including 2 digital faces on the I-22 corridor between Birmingham and the […]

Where does your Out of Home growth come from?

Citicorp Managing Director Jason Bazinet said this about the out of home industry at the Citi 2026 Global TMT conference this week: “One of the things that we do every year is a ten year retrospective where we try and see where the industry’s growth is coming from… and it […]

35-10-44 Says it All

We love this infographic by Outdoorlink on the benefits of installing Smartlink controllers to reduce costs.  35-10-44.  35% reduction in energy.  10 months average ROI.  44% return on capital. In addition to cost savings Smartlink controllers automatically notify you of outages.  This is critical if you are remotely managing your […]

Veridooh Promotes Padel

London: 10 September 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has launched the Veridooh Padel Cup, a new annual three-city international tournament for the OOH industry. The inaugural Veridooh Padel Cup will take place on 30 September in London, the first edition of a series that […]

Company of the Day: Seen Media

Company:  Seen Media Markets: Nationwide Address: 205 Hudson St, New York, NY. 10013 Email: sayhello@seenmedia.com Phone: 929-337-9070 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston.  Jay Heleva is CEO.  The company also does wild posting, experiential and guerrilla marketing.  Jay Heleva […]

OUTFRONT’s Siegel says acquisitions will increase

Here are the highlights from OUTFRONT CFO Matt Siegel’s comments at the Citi 2026 Global TMT Conference, sponsored and analyzed by SignValue Siegel says OUTFRONT will be more active in M&A We have proactively improved our balance sheet. A few years ago, we had some leverage challenges. If you remember, […]

“HeyEye!”

By Nick Coston I recently a responded to a post on LinkedIn around 5 days ago that my brilliant friend Chris Gadek of AdQuick wrote up, it began with “live look at LinkedIn on the first business day of Q4, everyone posting the same ‘2027 marketing trends’ carousel”, it was […]

Bob Nilsen to Headline Apparatix Conference

ORLANDO, Fla. — Apparatix today announced that accomplished business executive and growth strategist Bob Nilsen will deliver the opening keynote at Unleashed ’26, the annual conference for independent out-of-home (OOH) operators, agencies, and industry partners taking place September 21–23, 2026, at the Omni Orlando Resort at ChampionsGate. Nilsen will present […]