Billboard Insider has computed US out of home market share figures for 2021.

• Public out of home companies account for approximately two-thirds of US out of home market share.
• Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%.
• The independent out of home companies account for 36% of US out of home revenues.  Independent out of home companies account for the largest single share of the market.  Can you understand why Chris Cowlbeck and the IBOUSA are spending so much time assembling a sales platform for the independents?

Here’s how we computed the figures.

• 2021 US Out of home revenue source:  OAAA.
• We reduced OUTFRONT’s total 2021 revenue by 5% to compute US revenue because OUTFRONT’s annual report states that Canada accounts for 5% of OUTFRONT’s total revenue.
• We used Clear Clear Channel Americas revenue as a proxy for US revenue.  This slightly overstates Clear Channel Outdoor’s US market share because the figures include Canada as well.
• We used JCDecaux North America revenue as a proxy for US revenue assuming euro to US dollar convertibility of 1:1.  This slightly overstates JCDecaux US revenues because the company is also active in Canada.

[wpforms id=”9787″]

Paid Advertisement