Humor can be great on billboards but there are risks.  Not everyone thinks the same things are funny.  An Ohio pizza shop owner likes to run funny messages on his billboards: “Now Hiring – Must Show Up”, “If it’s not there in 30 minutes move closer.”, “Free Box with Every Pizza”.  He got into trouble with this billboard.  Someone complained that the sign was rude to fat people and was in poor taste because this is National Human Trafficking month.  The sign is coming down.

Insider’s take:  Someone at your company needs to review a client’s ad copy to make sure it won’t offend.  No one needs this kind of publicity.

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