New York, NY – June 9, 2026 – Talon, the world’s leading independent Out of Home agency, has appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership role in the business, helping to shape its strategic direction, commercial approach and client offering.

Kim joined Talon in 2023 as part of the acquisition of Novus Media Canada where she held several leadership roles and has since played a key role in shaping the combined business. In her new role as MD, Kim will report directly to Ryan Laul, CEO of Talon North America, and join the North America Leadership Team.

As part of the transition, Debbie Benadiba steps down from her role as CEO and leaves the business. Previously President of Novus Media Canada, Benadiba became CEO of Talon Canada as part of the acquisition in 2023.

This move aligns Canada’s leadership structure with other major Talon markets and positions the business for its next phase of growth.

Ryan Laul, CEO, Talon North America, said: “Sarah is a highly respected leader with the experience, vision and market knowledge to lead our Canadian business, while providing continuity for our clients and our people. She has played a central role in the evolution of Talon Canada over the past few years, and I look forward to working with her even more closely as we enter this next chapter. I would also like to thank Debbie for her contribution to Talon Canada which she leaves in excellent shape, and wish her all the very best for the future.”

Sarah Kim said: “Talon Canada is in a really strong place, with a fantastic team, a distinctive proposition and strong momentum in the market. I feel incredibly proud to have the opportunity to lead the business forward and to continue building on everything we have created together.”

Debbie Benadiba said: “It has been a real privilege to lead Talon Canada over the past three years and to work alongside such talented colleagues, clients and partners. I’m incredibly proud of everything that we have achieved together.”

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