Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) Montreal, Canada, New York, USA, – May 25, 2022 – Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic […]
WHO: Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. WHAT: As the world sheltered at home and purchased more products online, many believed the […]
New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]
Washington, DC (November 29, 2017) – Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and […]
