Tag: xaxis

The Importance of DOOH Education

  By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds.  The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]

Better Measurement Equals More Dollars for DOOH

By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]