Lamar must be prepared to take advantage of industry consolidation and ad agency turmoil. That’s how Lamar CEO Sean Reilly began his remarks to the Goldman Sachs Communicopia Conference last Thursday. Here are the highlights. On changes in the ad agency market There’s great turmoil in the big agency business. Clients […]
By Watchfire Signs Digital signs are a vital resource for the benefit of their communities, and local businesses often running safety-related messages in the face of Hurricane Florence. These messages keep local residents informed when they may not have reliable access to traditional media while on the road. How to prepare […]
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201Markets: South & North Carolina, Atlanta & MemphisPhone: 803.252.7084Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they have been for 20 […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates and represents approximately 30 billboard structures in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story […]
DANVILLE, Ill. — (August 13, 2018) — The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part […]
C&S Outdoors owns 3 billboards in Alabama. C&S saved $30,000 on the upfront cost of a digital sign by using an innovative partnership between Watchfire and Blip. Insider talked with Grant Cox, manager of C&S Outdoors about the plan. Grant tell us a little bit about your digital sign project. […]
A reader asked Insider for tips on how to take pictures of a digital billboard. Watchfire has a 6 minute video titled how to photograph your sign or billboard. Here’s a quick summary: Shutter Speed is key. If you get it wrong your sign pictures will appear tiled. 1/30th of […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the […]
Seattle may have a ban on digital billboards but Seattle Mag reports that a building at fourth and union is testing the limits of the city’s sign ordinance. The building is owned by Ann and Danny Schnitzer. Ann Schnitzer is the registered agent of Sun Outdoor and Danny […]
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant around Billings in Yellowstone, Carbon and Stillwater counties. The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News […]
