Tag: Wall Street Journal

News Publishers Seek Subscribers with OOH

  Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]

Billboard Advertising Works

Billboard advertising works.  Watch this 2 minute video in which The Wall Street Journal’s Rolfe Winkler interviews Henrique Dubugras, CEO of the startup Brex about his $300,000 Bay Area billboard buy. Winkler: How many of you know this billboard…An investor I was speaking to said this was the best investment […]

iHeart Has Trial Date On Debt Dispute

An update on iHeart Media/Clear Channel Outdoor debt issues.  The Wall Street Journal is reporting that iHeart has a May trial date set to block a group of lenders from declaring a default on more than $3 billion in loans. In the meantime, both sides have agreed to abide by […]