Tag: Wade Rifkin

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

Hivestack and Clear Channel Outdoor Form Programmatic Partnership

New York, New York, Montreal, Canada – September 20, 2021 –  Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO): one of the world’s […]

How programmatic out of home can help brands recover from covid

By Wade Rifkin, SVP – Programmatic, Clear Channel Outdoor As the pandemic drags on and brands cautiously plan and measure every ad dollar spent, “buying only the media that matters” remains the mantra of most marketers. And fortunately, this has been, and remains, the premise, and promise, of Programmatic Digital Out-of-Home (pDOOH) […]

Clear Channel Outdoor Integrates with Place Exchange

New York, NY — July 21, 2020— Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH (DOOH) displays […]

Clear Channel Integrates with Broadsign Programmatic Buying

MONTREAL, Canada and New York, NY — November 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side […]

Adomni Partners with Lamar and Clear Channel Outdoor to Expand Programmatic Out of Home Inventory

LAS VEGAS – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced today partnerships with Clear Channel Outdoor and Lamar Advertising, two of the largest outdoor advertising companies in the world.  With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens. “We […]

Wade Rifkin on Programmatic OOH

Billboard Insider was founded on the idea that we learn from each other.  To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business.  Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home.  […]