CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
As more programmatic buyers find the benefits and efficiency of automation, IBOUSA General Manager Chris Cowlbeck announced that the IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform. “This is a huge step for accessing the large pool of national buyers available through […]
NEW YORK – January 30, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic measurement specialists. The partnerships, which will provide foot traffic studies on the impact of digital out-of-home […]
Stephen Freitas OAAA Chief Marketing Officer This month’s question is: What are some of the most exciting opportunities ahead as the OOH industry converges with smart cities over the next several years? Kevin Bartanian, EVP of Sales & Business Development, StandardVision Smart city applications are designed to manage urban flows […]
Yesterday Insider profiled the out of home advertising platform provider Vistar Media. Insider asked Vistar to give examples of how the company’s platform has been used. What have been some successful Vistar ad platform campaigns? Auto Case Study Client: Major Auto Brand in the US Timing: Summer – Winter 2016 Campaign […]
This is the sixth in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick, ADstruc and Fliphound and Broadsign. Insider counts 10 North American companies that are trying to develop websites to facilitate buying and selling out […]
Free Media Planning Software Helps Buyers Map Static and Digital Inventory Across United States NEW YORK, NY — Vistar Media has released a free, web-based media planning software designed to simplify the out-of-home planning process for buyers. According to the company, the software includes data on all static and digital inventory […]
