NEW YORK & AMSTERDAM (May 12, 2022) — Vistar Media, the global provider of software for digital out-of-home (DOOH), today announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by […]
NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]
NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. The scale of individual brand investment in the programmatic OOH […]
New York, NY (November 22, 2021) – Imediacenter, one of the largest digital in-store advertising network in France, today announced a partnership with Vistar Media to provide programmatic technology. Imediacenter will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s unique network includes more […]
RESTON, Va., Oct. 28, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, […]
Boston Omaha, the parent company of Link Media, announced yesterday in an 8-K filing with the SEC that they had entered into an at-the-market equity offering program, pursuant to a Sales Agreement with Wells Fargo Securities, LLC to raise up to $100 Million in a new equity offering. Boston Omaha […]
With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives. This comment from a reader and an owner/operator sums it up nicely. We are are a small operator, and compete with […]
After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of […]
A two minute video describing an OUTFRONT/Vistar Media digital billboard and mobile retargeting campaign which generated a 47% lift in brand awareness for the hair product company Bounce Curl. [wpforms id=”9787″] Paid Advertisement
BATON ROUGE, La., July 12, 2021 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired a minority stake in Vistar Media, a leading global provider of programmatic technology for the digital out-of-home sector. Lamar’s […]
