New York, NY – September 12, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical […]
Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory New York, NY | September 6, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its new retail media targeting solution, providing […]
New York, NY | August 16, 2023 – Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to empower agency and brand marketing teams, in addition to […]
New York, NY – August 8, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]
Vistar Studio provides creative services globally to support advanced programmatic campaigns NEW YORK – June 6, 2023 – Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising […]
New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]
Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software New York, NY – April 25, 2023 – Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners October 10, 2022 09:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions […]
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]
NEW YORK (June 2, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning […]
