Last week Billboard Insider wrote an update on the Verde Renfroe legal dispute. We asked whether Renfro had any ability to revise its claim based on Verde’s sale to Lamar. Out of home attorney Richard Hamlin sent in these comments. We originally attributed the comments to Richard Rothfelder of Rothfelder […]
Earlier this week, Billboard Insider wrote about a Verde Outdoor (“Verde”) lawsuit alleging fraud against JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”. It appears that legal difficulties between the parties commenced with a Petition for Declaratory Judgement filed over a year ago […]
BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry. The acquisition, which […]
SIOUX CITY, IA – March 14, 2025 – Verde Outdoor Media (“Verde Outdoor”) and Jefferson Beer Supply (“JBS”) are raising a glass to St. Patrick’s Day with the launch of a limited-edition green lager. This collaboration blends Verde Outdoor’s expertise in eye-catching billboard advertising with JBS’s passion for craft brewing, […]
Company: Verde Outdoor Headquarters: 1720 W. Rio Salado Parkway, Tempe, AZ 85281 Markets: Delaware Georgia Iowa Minnesota Nebraska New Jersey New York Pennsylvania South Carolina South Dakota Email: info@verdeoutdoor.com Verde Outdoor was was founded in 2021 with a simple mission to be more than just an out-of-home advertising company. The Company […]
With the OAAA OOH Media Conference in full swing in Carlsbad this week, Insider will provide information each day as it comes across our desk. Yesterday, the OAAA announced that Dave Wood, President & CEO of Verde Outdoor, is joining the OAAA Board of Directors. From the OAAA: With […]
Reminiscent of the nostalgic multi-sign Burma Shave advertising campaign from the 1920s to the early 1960s, Blackbird Bend Casino partnered with Verde Outdoor to captivate drivers along I-29 with their six consecutive billboard campaign touting the casino’s customer experience and location. Do you have interesting campaigns you are running this summer? […]
Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]
Insider is please to announce that Verde Outdoor will have their full website up next week. If all goes as scheduled you can look in on July 6th. The website is a collaboration between Verde Outdoor and SignBird. Insider spoke with Dave Woods, CEO and Renee Larson, Marketing Manger at […]
Sean Reilly appeared yesterday at the JP Morgan Global Technology, Media and Communications Conference after missing the GO 2022 Out of home media conference with covid. Here are some of his comments. Lamar is setting records We’re on fire. Industry’s on fire. Lamar is continuing to set records every day. […]
