They both have the reputation of being ignorable. An afterthought. Easily discarded. This campaign pushes back. Jaxxon Promotions has been advertising on Lancaster, PA billboards for a while. That part’s not news. What’s new is who built this one. They tapped us and asked for something compelling and unexpected! Something […]
From Up To Something, It doesn’t spike. It compounds. We just crossed the one-year mark with Munley Law’s sports-themed out-of-home campaign. Same visual language. Same tone. Same message structure. Over and over. Not because we ran out of ideas. Because we chose to build memory. Most advertisers treat billboards […]
This year’s IBO conference in Atlanta was packed to the skirt with valuable information. Some of it even focused on creative. And why not, without solid creative, billboards don’t work. THING YOU MIGHT’VE MISSED #1 The IBO’s new Creative Committee, it’s a thing. Andrew Husband of Meadow Outdoor and me, […]
A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught our attention. Up To Something on Getting Good Creative Approved Showing good creative early raises the bar and clients’ expectations immediately. Show clients your good work before you talk about their billboard. […]
Things got s little busy last week with the OAAA conference, but we wanted to get in the rest of the Indie Impact Winners from the Spring IBO Conference. Our friends from Up to Something, Richard Molinaro and Todd Turner did a great job with the Indie Impact Awards and we […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis. OUTFRONT’s Andy Sriubus says stop devaluing your product. If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for […]
