Tag: University of Texas

FOARE Awards Scholarships to Future Urban Planners

The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to two graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]

A Buyer’s Journey in Out-of-Home Advertising

Last week Ana Gaona of Measurence interviewed out of home buyer Kristi Vivian of Billups.  Insider is republishing the article because it’s important for out of home operators to understand how buyers think.  Thanks Ana for permission to republish. By Ana Gaona, Measurence Blog “Unlike other mediums, Out-of-home has seen growth […]