Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. However, The Radio Advertising Bureau Statistics dispute that. They show overall client spending during January to be on par […]
Persistence is the key to selling out-of-home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all of the mass sales training and all the initiatives that come down from corporate. In my office we would have to take an actual […]
An excerpt from The Ultimate OOH Sales Guide: Here is the top objection I hear to out-of-home. It costs too much. A vague statement that requires exploration. Prospects have no idea what out-of-home costs. They solicit pricing as a starting point to negotiate. Never negotiate price until you provide the […]
By Kevin Gephart Lots of talk whether the Federal Reserve’s efforts to raise interest rates and curb the money supply will put us in a recession. OOH is the Do-More-With-Less medium. As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how […]
On the 67th Billboard Insider podcast out of home sales expert Kevin Gephart talked about selling advertising on digital billboards. The up side of digital billboards. I think it’s all up side when it comes to digital. Because first of all digital can now be sold like broadcast in that […]
