Tag: ufc

How digital out of home helped UFC sell 15,000 tickets in 4 days.

Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events:  “Let’s promote Wednesday for the Saturday concert.  We’re really responsive to that need.  The concert industry used to use radio for that.  Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]

Jonathan Gudai: automation can double the digital out of home ad spend.

  This week’s podcast guest is Jonathan Gudai the Founder and CEO of Adomni the online platform which automates digital billboard buying.  Gudai talks about how automated buying can grow out of home revenues, barriers to automation, how Adomni helped UFC sell 15,000 tickets in 4 days and whether automation […]