Tag: transit advertising

Clark County Transit Agency Removes Ads

The Columbian reports that the Clark County, Washington transit agency C-Tran has voted to terminate a contract for bus advertising with Lamar.  The program was projected to generate $857,000 for 2017-2018.  “We’re putting an emphasis on the C-tran brand” said a C-Tran spokesman.  The decision to cancel the program comes after an […]

Company of the Day: Brite Media Group

Company: Brite Media Group Markets: Nationwide. Headquarters: 475 14th Street, Suite 200, Oakland, CA  94612  Sales office: 40 Wall Street, Suite 3100, New York, NY  10005.  Production plant in Reno. Phone: 212-370-1122 Brite Media Group  is a specialty marketing company whose products include coffee ad sleeves, cash jackets and valet tickets.  This […]

Magna’s 10 Reasons For Out-of-Home’s Consistent Performance

NEW YORK – AUGUST 8, 2017 – The latest Media Economy Report from MAGNA Intelligence, focuses on Out-of-Home (OOH) Advertising trends globally. A joint study in partnership with IPG Mediabrands’ out-of-home specialist agency, Rapport, the report, entitled Why Out-of-Home Outperforms, is based on an analysis of the global OOH industry […]

How much for that subway ad? Outdoor is king for brands on the rise.

By Lindsey Slaby, Brand Marketing Advisor and Founder, Sunday Dinner. Smart + bold outdoor creative is heating up NYC streets. I’ve recently become obsessed with it. Not only because it’s gotten way more interesting — but because I never realized how accessible it could be. There’s also a pattern in certain types […]

Union Sues Spokane Transit Over Sign Rules

  Transit authorities routinely place limits on political, ideological or religious messages.  Such a policy has landed the Spokane Transit Authority in Court.  Rocky Mountain Sign Law Blog reports that a federal court has denied a motion to dismiss a challenge to the Spokane Transit Authority’s bus advertising policy.  A […]

Lamar Advertising Expands Media Footprint in Cleveland

Baton Rouge, LA – January 10, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, today announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term. The agreement commenced January 1, 2017, […]

Gateway Outdoor Advertising Awarded Contract Westchester County Transit

Insider saw this press release for Gateway Outdoor LONG VALLEY, N.J., Nov. 9, 2016 /PRNewswire/ — Gateway Outdoor Advertising is pleased to announce their recent award for Transit Advertising on the Westchester Bee-Line bus system. Starting on 1/1/2017 Gateway Outdoor Advertising will be the sole source for bus advertising on […]

Pattison Outdoor Awarded Contract for Richmond, BC Transit Shelter and Bench Advertising

SEPTEMBER 14, 2016DOOH NETWORKS, PRESS RELEASES Canada’s largest Out-of-Home (OOH) advertising company and a leader in transit advertising media sales, today announced a new contract with the City of Richmond for its Transit Shelter (TSA) and Bus Bench Advertising inventory. With an estimated population of nearly 214,000 and the fourth […]

Outfront expands transit advertising in DC, LA and Long Beach.

Outfront Media is doubling down on its investment in transit, making two big announcements this month. In D.C., MD and VA, Outfront installed 31 state of the art 65 inch digital liveboards (ON Smart) in 14 new Metrorail stations to expand on its advertising partnership with Washington Metropolitan Area Transit […]