It’s fashionable to say that static outdoor is flat and the future belongs to digital. Billboard Insider loves digital. We own a digital billboard has a 35% return on investment. But we take issue with the statement that static out of home is flat. Static out of home revenues in […]
After our article providing some of the key content from the DPAA Video Everywhere Summit, we received the following comment from Max Drachman at Drachman M&A Co. “I noticed in the article with the DPAA comments, that there was a mention of “traditional OOH is flat.” Do you know if […]
