U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]
This press release caught Insider’s eye because the funding for the board came from a New York State tourism grant. Sometimes there are other institutions like advertising co-ops and public entities which can help your clients pay for billboards. SUFFERN, N.Y.–The Historic Thayer Hotel at West Point unveiled a new […]
Insider wrote yesterday that the FHWA has agreed to let Texas proceed with a proposal to test ads on traffic signs within the freeway right of way. The FHWA is sending mixed signals on the subject. The Democrat and Chronicle writes that the FWHA has repeatedly notified the Cuomo administration […]
Insider spotted a couple cases of public agencies using billboards to get their message out. Valley Central reports that a Houston school district has bought Lamar billboards along Expressway 83 advertising a $52,000 starting salary to recruit new teachers. Waupacanow reports that the town of Clintonville, Wisconsin has rented a […]
