If you have not checked out PJX Media CEO, Rick Robinson’s “OOH Uncut Podcast” you should put it on your list. Great interviews and in a short form that differentiates it from the pack. This week, Rick talks with Tom Goddard, President, World Out of Home Organization as he takes […]
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization’s Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten by […]
Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, today announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media […]
The stars are aligned,” World Out of Home Organization President Tom Goddard told delegates at WOO’s inaugural MENA Forum (Middle East and North Africa) in Dubai this week. “Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds […]
January 23, 2023 (London, England) – Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. OOH Capital will conduct research to provide insights associated […]
The World Out of Home Organization is creating a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry. The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson. Among its duties will be: *Positioning Out of Home (with […]
The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Congress includes an opening reception, one and a half packed days of presentations and a full social programme including the annual […]
World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week. The APAC region, which now accounts for a third of the world’s Gross Domestic Product, […]
June 7th, 2022. Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic […]
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic when, said […]
