Tag: titos vodka

Out of Home and Tito’s Handmade Vodka

Nicole Portwood of Titos Handmade Vodka gave a refreshingly candid talk titled OOH: Outsized Value For An Upstart Brand a last week’s GO2018.  Portwood had 15 years of brand marketing experience when she joined the small Texas distillery Tito’s Handmade Vodka but freely admits she made mistakes when she started […]

GO2018 in 5 quotes

“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads.  I know this because the art was sent to me for approval.”  – Vince Miller, President, DDI Media.  A comment over lunch […]