82% OF TIKTOK USERS FREQUENTLY NOTICE PHOTOS OF OOH ADS POSTED IN THEIR FEEDS, DELIVERING STRONG ADDITIONAL ORGANIC REACH TO OUT OF HOME CAMPAIGNS Similar Numbers Reported by Instagram, Facebook, Snapchat & Twitter Users, According to OAAA-Harris Poll Research WASHINGTON D.C. (October 4, 2022) – Social media users are regularly […]
Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON D.C. (September 29, 2022) – This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes […]
By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
This holiday shopping season will be unlike any other due to the impact of COVID-19, but it isn’t dampening consumer enthusiasm for retail promotions, according to a new survey of US adults 18+ from OAAA and LoopMe. Nearly half (43%) of the survey respondents who will be shopping Black Friday […]
