OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience I personally get rather frustrated when… we sell billboards on locations and audiences instead of outcomes and solutions…we don’t want to be restricted to gun shows and strip clubs… Scott Wells says AI trains Clear Channel’s […]
Tag: terence kawaja
Day 2 of the OAAA Geopath Conference in 5 Quotes
Kinetic’s Keith “Kappy” Kaplan: Out of home is a 200 year old startup. Delta Airlines Molly Battin on digital billboards It’s a great way to signal real-time what new markets we are opening up…It helps us with the full funnel…we love the reach and exposure that out of home gives […]
















