Tag: terence kawaja

Day Three of OAAA Mediacon in 6 Quotes

OUTFRONT CEO Nick Brien says to sell outcomes and solutions, not location and audience I personally get rather frustrated when… we sell billboards on locations and audiences instead of outcomes and solutions…we don’t want to be restricted to gun shows and strip clubs… Scott Wells says AI trains Clear Channel’s […]

Day 2 of the OAAA Geopath Conference in 5 Quotes

Kinetic’s Keith “Kappy” Kaplan: Out of home is a 200 year old startup. Delta Airlines Molly Battin on digital billboards It’s a great way to signal real-time what new markets we are opening up…It helps us with the full funnel…we love the reach and exposure that out of home gives […]