Insider had said to expect M&A activity to pick up in 2025 and it has gotten off to a fast start. Reports from Europe are indicating the leading German OOH company Ströer is considering the billion-dollar sale (US $) of its outdoor advertising division. The group has attracted interest from […]
Invidis was on hand for the World Out of Home Europe Forum in Milan. In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the extraordinary growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account. Schmalzl noted that […]
Significant expansion of core OOH business in Leipzig, Essen, Dortmund, and other cities, opening up considerable further potential for digitalization Substantial contribution to earnings from the transaction expected in 2025 Cologne, October 31, 2024 The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today […]
Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilize Hivestack’s Ad Server, SSP and Storefront […]
Last week Insider talked about non-profits as a revenue source. Wisconsin non-profit “Be Amazing” has purchased 5 Lamar billboards in Wausau, Wisconsin to spread the word about the group. Out of home executive Arthur Donaldson, Sr. died earlier this month. Donaldson entered the out of home business in 1956. He founded […]
