Tag: steven nicklin

Sales Tip: OOH Reaches Ten Times the Audience for the Cost of a Super Bowl Ad

By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]