On this week’s OAAA webinar, OAAA’s Stephen Freitas, Tech Crunch’s Anthony Ha, Talon’s Josko Grljevic and OUTFRONT’s Andy Sriubas discussed programmatic out of home. Sriubus commented on how covid impacting OUTFRONT and why the future is still bright. On Covid and out of home I see out of home as […]
After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his […]
You need to consider joining Billboard Insider in its support of OAAA’s Foundation for Outdoor Advertising Research and Education (“FOARE”) as a generous part of your year-end donations. FOARE is a 501(c)(3) charitable foundation that supports important research and education related to out of home (OOH) advertising issues. Insider talked […]
May 29, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years […]
May 21, 2019 (Las Vegas, NV) –A series of new reports from the Out of Home Advertising Association of America (OAAA) use attribution data to help brands understand the effectiveness of out of home (OOH) in a full media strategy. Findings detail OOH’s effect on key performance indicators, such as […]
Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans May 21, 2019 (Las Vegas, NV) – Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The […]
March 26, 2019 (Washington, DC) — A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising […]
OAAA Chief Marketing Officer Stephen Freitas spotted this example of a high tech company using out of home to make a point. Google’s got a wrap on a people mover. Apple’s got a wallscape saying “What happens on your iphone stays on your iphone” at this week’s Consumer Electronics Show. […]
December 5, 2018 (New York) – The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented today in New York at The AD Club of New York’s 11th […]
Insider attended the DailyDOOH investor conference in New York on Thursday. Kudos to Adrian Cotterill for putting together a great conference. Plenty of talk about programmatic out of home. Here are a smattering of quotes. OAAA Chief Marketing officer Stephen Freitas talking about the pending explosion of digital screens in New […]
