Guideline’s Standard Media Index, which measures actual agency invoicing data showed large declines in August OOH ad spend. Here’s the press release. With a summer reduction in OOH activity, OOH share of ad spend revenue saw an 18% decline in August YoY. Traditional media as a whole saw double-digit declines as […]
Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index. Bad news first. National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]
Q1 2022 ad spending rose +13% according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. Overall March 2022 continued to push upward from last month, breaking a new record high for the month […]
By Rick Bruner, Head of Research, Standard Media Index Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. The forecast […]
