Buyers now have programmatic access to premium DOOH inventory across Europe’s largest markets directly via their DSPs. London, England (March 22, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, has expanded its presence in major European markets, including the UK, France, Germany, Italy, Netherlands, Scandinavia, and Spain. […]
Market leaders partner to enable unified auctions and streamlined programmatic access for media owners October 10, 2022 09:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions […]
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]
New York, NY — August 18, 2020 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Firefly, Grocery TV, GSTV, Intersection, New Tradition, […]
OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership between its Canadian business and Vistar Media, a leading global provider of programmatic out-of-home technology, to enable programmatic transactions. OUTFRONT Canada will leverage the Vistar supply-side platform (“SSP”) to allow buyers to purchase OUTFRONT’s Canadian digital inventory programmatically, via an […]
Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange. Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago. Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]
